London: A Leeds Metropolitan University professor stripped to his underwear in front of his students to demonstrate how to make a sales pitch.

Lamond shocked the students with his semi-nude act. Representational Pic

Dr Ian Lamond asserted that what he really enjoyed was the combination of research and lecturing, particularly when he was in-front of a cohort of 200-plus students in one of the larger lecture theatres, and research.

Lamond who teaches Events Management has left first-year students shocked with his semi-nude act. Some of the freshmen tweeted that they they had no clue about what was going on.

No action has been taken against Lamond but Leeds Metropolitan is investigating the incident.