Vidya Balan will reprise her role to promote fun movie 'Ghanchakkar', as will her co-star Emraan Hashmi
Releasing on June 28, 'Ghanchakkar' will see Vidya playing a Punjabi housewife with a outlandish and bizarre fashion sense.
Confirming this, the film's director Rajkumar Gupta said in an statement: "It is true that Emraan and Vidya will be in the look of the characters they are essaying in 'Ghanchakkar' during promotions."
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Emraan Hashmi and Vidya Balan
This not the first time Vidya is playing her character during promotions. While promoting 'Kahaani' the actress appeared as a pregnant women, akin to her character in the thriller, at the promotional events.
UTV is planning an extensive promotional campaign for the film.
"The film is a quirky one so the promotions need to be quirky too and UTV is the best in the business to pull off such innovative campaigns," said Gupta.
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