After Vindu got bail, media cameras surrounded him as he came out of jail. He ranted and raved about the media and claimed innocence, even blaming the fourth estate for the time he had to spend in jail, reports state.

This from the same man who has wooed the press after his Bigg Boss win, who had a public relations person working for him, feeding information and press releases about his latest plans and projects — whatever they may be — and was seen revelling in the spotlight, waving to the cameras accompanied by a grin during the Indian Premier League (IPL).

Today, he blames the same press for his troubles after reports state that he sang like a canary in jail. It is common knowledge that those arrested admit to their crimes at first, but later say that the admissions were made under pressure, or that they were brow-beaten in some way, once lawyers step into the picture. Those who first woo the press and their cameras for publicity must realise that this craving for fame will backfire or come to haunt them during controversy. Publicity means you are under scrutiny even when things go wrong. You are in the spotlight in the good times and even when fickle fame deserts you — in the bad.

Instead of accusing the media of fanning the flames, it is time Vindu takes a good, hard look in the mirror and ask himself who began the conflagration in the first place.