The thriller, to be released simultaneously in Hindi and English on January 11, stars Haasan himself in the lead role, alongside Pooja Kumar, Rahul Bose, Andrea Jeremiah and Jaideep Ahlawat.
The film has reportedly been made on a budget of Rs 95 crores and Haasan says they are aiming at more than crossing the 100-crore mark, which is a fad in the film industry these days. "Let alone 100, this film will have to earn Rs 150 crores, otherwise it makes no sense to invest that kind of money. You have to make the content good, and then decide its price.
That's why the DTH price for the movie is high," Haasan said here today. The 58-year-old thespian has planned to release the film via DTH service first, where people can watch it in their homes a day before its theatrical release by paying Rs 1000 for a one-time viewing. Some distributors are unhappy with the decision of screening the film on DTH, as they think it will hamper their business.
Haasan is in the process of sorting out the issue. "I don't think one will affect the other. In India cinema-going is a culture. Watching the film at home and in a theatre are two different experiences. Film piracy takes away more money from the movie distributors than this. At least here the people will pay the money for watching the film," said Haasan.
Photos: Katrina Kaif, Shamita Shetty at Mumbai airport
Photos: Varun Dhawan, Alia Bhatt promote 'Badri...' on 'Dil Hai Hindustani'
In pictures: 15 facts about kissing that will surprise you
Photos: Shahid Kapoor and Mira Rajput at cafe in Bandra
Photos: Deepika Padukone, Neha Dhupia and Soha Ali Khan at event