Priyanka Chopra, who is turning producer with Madhur Bhandarkar's 'Madamji', says she wants to promote and encourage new talent.

Priyanka Chopra
Priyanka Chopra

Priyanka, 32, is also starring in the film as a female lead. "I am really happy Madhur agreed to be the director in my first home production. It is a big and new step for me in a new direction. As a producer I want to make great films," Priyanka said in an interview here. "I wanted to make films but I never thought I will make a film starring me.

I want to tell small good stories but this ('Madamji') came as a great opportunity to establish the production house. I want to promote new talent whether it is actors, directors or writers... I think we need to promote newer talent, help them," she said. Priyanka started off her career in showbiz as a model, went to become an actress and then a singer and now she has opened her production house.

"I like evolving and changing. I don't know where I will go and what next I will do but things eventually happen. Like I never thought I would turn musician and producer... I am spontaneous and I am instinctive," Priyanka said.

'Madamji' is the story of an item girl who becomes a top politician. Asked if she will be thinking of numbers and box office collections as a producer, she said, "I don't understand numbers... I get confused. It is tricky.

When the film releases someone will call and tell about the numbers and the opening. I don't understand trade. I get very thrown off. "But as a producer my maths is good, budgeting and all I can do very well. I have a great team in place and they help me."