It is not just humans that are steadily growing in girth, even webpages are following the same trend, a new study has found.
According to a study of top sites by HTTP Archive, slowly but surely, webpages are getting bigger and bigger, the BBC reported. The figure is 33 percent up on the same period in 2010 when the webpage was a svelte 726 kilobytes, while the average page is now about 965 kilobytes in size.
Keeping webpages small is likely to become more important as increasing numbers of people browse the web on the move. Analysis suggests that the bloat is down to user demands for more interactivity, as well as the tools used to watch what happens when people visit a site.
To gather its figures, the HTTP Archive ran a series of tests every month on the web's top 1,000 sites. These showed that average webpage sizes were trending steadily upward throughout 2011 and jumped sharply in October. Big pages generally take longer to load, which can mean visitors quit if a page takes too long to appear.