Bronze Communications Pvt Ltd, a city-based advertising firm that has been creating award-winning advertisements for the past 16 years, has now ventures into television production.

The firm yesterday announced their first 30-minute programme 'Hosabelaku New Light on Vedic Science' that would be aired from November 13 on Doordarshana Chandana at 9.30 on Sunday mornings.

"This programme is a revolutionary new approach to understand Vedas and the amazing science in it. Every ritual done in Hindu homes for thousands of years has scientific relevance, however, people today relate it to superstition or follow it without really knowing the actual significance.
This programme is an effort to enlighten people on Vedas and Shodasha Samskaras (16 rituals)," said S Suresh, Director, Bronze Communications.

To be anchored by famous South Indian film star, Vinaya Prasad, the show will feature renowned Vedic scholar Sri Sudhakara Sharma too.

"A promo of the show was presented at the Akka World Kannada Meet held in New Jersey, the US, last September. It was recognised as the most acclaimed programme for its form and content," Suresh added.