It might be a nightmare for corporate productivity, but as professionals continue to throng to Facebook and other social networking sites, savvy businessmen are warming up to the idea of using these platforms to boost their company's profile and productivity.
It might be a nightmare for corporate productivity, but as professionals continue to throng to Facebook and other social networking sites, savvy businessmen are warming up to the idea of using these platforms to boost their company's profile and productivity.
No marketing cost
Investor Tushar Makhija, who had been for long advising his friends on their choices in the stock market, finally decided to take it on social networking sites to increase his customer base.
"I've been an avid user of Facebook and Twitter for ages and so when I decided to open a company to dole out advice to people on the market, I found two tools to use that made my marketing and advertising costs nearly nil.
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Raj Menon, COO of Contests2Win.com, says that viral marketing through social networking sites is the next big thing.
"Even when it comes to information of the high tide or the floods, the basic premise is that if I tell one person on a site, 10 of his or her friends find out too and it keeps growing. One must embrace it to grow these days," said Menon.
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Waste of time
Senior HR consultant to an MNC Arun Vishwanath believes that keeping a track of people on these sites helps them in head hunting.
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"Through information that people put up on their pages, you can easily seek and search for people who are looking for jobs," he said.
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Others disagree though. A senior level official from a recruitment organisation said that many of their clients had restricted Internet access because of the long hours that employees spent on social networking sites.
"One reputed housing finance service organisation only allows its employees to access LotusNotes. At our
own organisation, we have blocked access to sites where movie tickets can be booked," he said.
Lost Hours
A recent survey by an American IT advisory firm, Nucleus Research, has found that companies that allow employees to access Facebook lost on average worker productivity.
77 per cent of the sample surveyed used Facebook during work hours
Of those using Facebook at work, 87 per cent could not define a clear business reason for accessing the site
Some employees use Facebook as much as two hours per day while at work
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