But one wonders why Tamannaah, the female lead of the movie, is not part of the extensive promotions? The director says it's a strategy.
"Tamannaah is shooting for a film in the South and we believe the lesser she is exposed in front of the media before the release (of 'Himmatwala'), the better for the film," Sajid said Tuesday on the sets on TV dance reality show "Nach Baliye 5", where Ajay too came to promote the movie.
Sajid is one of the judges of "Nach Baliye 5" and was promoting the movie, a remake of director K. Raghavendra Rao's 1983 hit "Himmatwala" that had hit the 'jodi' of the 1980s - Jeetendra and Sridevi - in the lead roles.
He further said: "When a fresh face comes on the big screen, it is a different experience all together."
"Himmatwala" is releasing March 29 and Sonakshi Sinha will be seen in a special appearance in a disco number in the film.
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Photos: Huma Qureshi, Neha Dhupia and other celebs at MAMI
Photos: Amy Jackson, Daisy Shah at Mumbai airport
Photos: Sridevi, Irrfan and other celebs at 'Mughal-e-Azam' screening