The incident, which once again demonstrates societal indifference, took place on April 3 and was captured on camera. It comes close on the heels of last month's incident of Punjab police officers brutally thrashing a young woman in Tarn Taran district.
The victim filed a complaint, leading police in Ludhiana, about 100 km from the state capital Chandigarh, to register a case and launch a hunt to arrest the accused.
Police officials said the woman had gone to meet the accused and demanded that they return the Rs 20,000 that they owed her. She insisted that her money be refunded. At this, the men assaulted her with iron rods and sticks.
Though there were other people present on the spot, none came to the rescue of the helpless woman.
An elderly man and another woman seen in the video trying to stop the men were also attacked and shooed away.
The victim was not only beaten but pushed to the ground and thrashed even as she cried for help.
"We have identified the men involved in this crime. We will arrest them soon," a police officer said.