Italy’s Barilla, the world’s biggest pasta maker, and Turkey’s Migros Ticaret supermarket chain teamed up to produce the mega box of penne pasta, which sells for 999 Turkish lira (Rs 30,000), for charity. Guinness World Records have declared the cardboard box — at 1-and-a-half metres high and well over a metre wide — the biggest pasta box ever produced.
The boxes will be sold at supermarkets in Istanbul, Edirne and the resort port city of Bodrum. All revenues from the sales of the massive cartons will go to the United Nations Children’s Fund (UNICEF). Turkey consumes 450,000 metric tonnes of pasta per year, and is the world’s fifth producer.