"Vicky Donor" actress Yami Gautam has joined a list of celebrities who are endorsing an initiative to donate food towards the welfare of the underprivileged.
The stars are campaigning for the initiative "Food for the soul" launched by Food Panda with the NGO Uday Foundation, where people can log on to the portal and make monetary donations that amounts to a food item like foodgrains, pulses, vegetable oil, biscuits and so on.
"Living in our sheltered and cocooned worlds, it is often easy to forget that we lead a life of privilege. The Food for Soul campaign sensitises us towards the fact that there are many who are not even fortunate enough to get a basic square meal a day.
"This reminds us to share the joy we feel on eating great food with the less privileged. I am glad to partner with this campaign and join in spreading the cheer that only food can bring into our lives" she said in a video message.
TV actresses Ishita Sharma and Kritika Kamra are the other stars who are endorsing the initiative. FoodPanda, that has been online since May 2012, plans to extend the campaign in the coming months by tying up with NGOs in other cities as well.
"There are millions of underprivileged children in India who struggle for every meal, every day. Through this initiative, we aim at touching some of these lives by providing them with food and healthcare," said Rohit Chadda, MD Founder Foodpanda.in.