Over 62 customers with their families participated in the ‘Dzirable Mileage Rally’ held on April 28, 2013. The ceremonial flag off that took place from HP Petrol Pump BKC covered a distance of 55 kms to culminate at IOCL petrol Pump Belapur.
The rally was second in the series of celebrations to mark the 5.5 lakh cumulative sales and the 5th anniversary of the launch of Swift Dzire. Manohar Bhat, Vice President (Marketing), Maruti Suzuki India Limited said, “The rally is an innovative way to thank the old, new and prospective Maruti Suzuki Swift DZire customers. Over 5 lakh customers in just five years is a milestone that every automobile manufacturer dreams of and our customers have helped us achieve it. The sales numbers reflect the strong customer connect of the Swift DZire.”