Audience permission: Posters from the movie Circus

The creative team of the film Circus has taken a step ahead and has used the logos of Guinness Book of World Records and The Postal Department of India.

Logos only

Shreyas, writer and creative associate is the brain behind the movie. "After much discussion, we thought of using these logos. The idea has already worked with the audience. Of course, there is a relation between the logos and the film's story. Guinness reminds people of world records. Similarly, the film also see's a record. We have also used the logo of the The Department of Post, which has a specific relevance to the movie. This new kind of creative expression seems to be working well for the film," says Shreyas.