Mid-Day

More and more Bollywood filmmakers are coming up with unique and innovative marketing strategies. And director Sajid Khan knows how to seize the moment and make best use of it to promote his films. His remake of the cult hit Himmatwala is all set to go on the floors from August 22 at the Ramoji Rao Studios in Hyderabad and the mahurat apparently will be streamed live on YouTube.

Sajid says, “I like to involve my audience and that’s when I came up with this idea, which no one has ever done before. Anyone who logs on to YouTube on the day will see the live show at 1 pm. The mahurat shot will be pictursied on Ajay Devgn and Zarina Wahab and I will be hosting the sequence as well.”