Spread across 2,000 square feet, the store is poised perfectly to attract Asians with an impressive array of renowned jewellery brands such as Asmi, Nakshatra, Nizam, Gili & Adler & Roth.

Priyanka Chopra and Ajay Pandya, CEO Gitanjali International Brands Business at the opening of the Meena Bazaar store

The store houses an exquisite and glamorous range of diamond jewellery as well as 22k gold jewellery adorned with precious and semi-precious stones and lustrous polki uncut diamonds, thus offering a piece for every occasion. It will offer an extraordinary range of jewellery keeping in with the preferences of international clientele visiting Dubai.

The launch was followed by an impressive fashion show where the group presented its leading brands and the latest design trends showcased by 11 beautiful models. Blue lights — a colour associated with Asmi adorned the interiors.

There was a spectacular end to the show with Priyanka Chopra unveiling the new line of jewellery by Asmi. With the launch of the store, Gitanjali Group’s presence in Dubai now boasts of four standalone and 50 shop in shops.