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 <p>&nbsp;</p><p><img align=""right"" src=""http://www.mid-day.com/image/image_gallery?img_id=1084030"" alt="""" />Innovation is the golden key to success and a bunch of 23-year-olds from Trivandrum seem to have found the key.<br /><br />Mobshare (www.mobshare.in), a free mobile broadcast platform, allows photography lovers to share pictures taken on mobiles with friends. Once a photo is taken, it has to be sent to me@mobshare.in where it is broadcast instantly to all the user&rsquo;s friends. This photograph is also saved online in case it needs to be retrieved at a later date.<br /><br />The one gadget that the youth identify with is the mobile phone. The idea to tap that market is not rocket science. But to do it in a way that&rsquo;s challenging is a big test. &ldquo;The mobile is simple, easy and convenient and is reachable at an arm&rsquo;s length for almost everyone. There is an amazing difference between the number of mobile handsets and broadband connections in India 250 million versus 2 million at this point, which is increasing. What could be a better platform?&rdquo; says Sanjay Vijayakumar, CEO, MobME Wireless Solutions (P) Ltd.<br style=""font-weight: bold;"" /><br style=""font-weight: bold;"" /><span style=""font-weight: bold;"">What was the driving power behind Mobshare?</span><br /><br />&ldquo;Mobshare began as our necessity to share lighter moments caught on a camera phone. We continuously took photos and videos on our phone but rarely plugged it onto a PC, saved or shared them with friends. Memory cards would run out and we would be deleting photos that were around three months old. MMS was always there but I never configured MMS on my own phone simply because it was a no brainer &mdash; it&rsquo;s expensive! Even if I did, an MMS from Airtel won&rsquo;t go to my friend using Vodafone. The advantage with Mobshare is that I can send a single MMS and it will be broadcasted by Mobshare as SMS to my friends. My friend would probably have only 10 paise download cost to retrieve the photo over GPRS,&rdquo; says Sanjay. <br /><br />But Mobshare is not just about fun. It also powers mobile citizen journalism for CNN-IBN and has been funded by the department of science and technology to transform the technology into a mobile crime and accident reporting platform for the police.<br /><br />Interestingly, for a company that&rsquo;s new, it&rsquo;s received enough and more support from industry stalwarts.<br /><br /> &ldquo;We had a dream where the sun would rise in the Silicon Coast of India. This dream would&rsquo;ve been impossible without the support of our college authorities, the new breed of NRIs who fund start-ups back home, our incubation home at Technopark, Trivandrum and many others. We drew support from people like the CEO of Infosys, Kris, our past president APJ Kalam and industry bodies like Nasscom, which rated us as one of India&rsquo;s 100 Innovative Startups and amongst India&rsquo;s 100 IT Innovators. This put us in an elite league comprising of TI, HP, Infosys and Reuters. So yes, the support is indispensable,&rdquo; Sanjay tells iT ADDA.</p>