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 <p><br /><br /><br /><br /><img border=""1"" align=""right"" src=""http://www.mid-day.com/image/image_gallery?img_id=1118561"" alt="""" />The Internet now plays the role of a mainstay providing a great dose of entertainment and is also a platform connecting people across the world. <br /><br />The new website www.mypopkorn.com by Essel Group, gives people just that a chance to catch up on their favourite actors, news on entertainment and network with like-minded people through blogging and more. <br /><strong><br />What&rsquo;s in store</strong><br /><br />This is an interactive video entertainment portal, where you have the opportunity to explore the world of entertainment and a website with its professional content and a host of innovative features. All these will take people on a peek-a-boo ride into all their favourite TV shows, movies and also keep you abreast with global news. <br /><br />There are quite a few engaging and interesting ideas that the website promises to keep its users occupied with video content, where they have in-store excerpts covering many Hindi soaps across many channels, movies, reality shows and much more.<br /><br />All movie buffs will also get to see funny shots and can watch candid moments of behind-the-scene Bollywood masala. The promos and the like have some evidence of independent creativity through well-made videos.<br /><br />The sire also have a special section called mypopkorn, which is an acclaim of the popcorn bug, which provides space for people to share their videos. <br /><strong><br />The big picture<br /></strong><br />&ldquo;I am assured that myPOPKORN.com will be a great hit amongst the web users not only in India but also internationally,&rdquo; says Essel Group&rsquo;s chairman, Subhash Chandra.<br /><br />The visual and audio treat has listings that are rated by viewers, making it easier for browsers to find the best and the most interesting things first. Unfortunately, unless you have a super bandwidth, the portal takes time to load.<br /><br />You have to register to enjoy the other special features like sharing a play list, tracking, emailing and making new friends and you can also showcase your talent and get recognised for your creativity be it through videos or songs. <br /><strong><br />Into the future</strong><br /><br />Mypopkorn aims to launch a MyStage section where users can achieve instant stardom by showcasing their singing, acting or any other talent by simply uploading their videos.<br /><br />&ldquo;Through this venture, we intend to create an ideal platform for budding talents, and they will be recognised for their work as well,&rdquo; says Ishwar Jha, CEO of DMCL. When people view these uploaded videos, the artist will be paid as well.<br /><br />The website can be integrated across multiple devices allowing users to access it on devices like ipods, mobile phones etc. <br /><br />Registered users can avail of special benefits and privileges, making the site completely participative in nature.<br /><br />&ldquo;The portal has been launched keeping the popularity and demand of Indian content globally. Our research reveals that there is a huge group of Indian viewers whose needs are still underserved. We are trying to meet with these demands through myPOPKORN.com,&rdquo; says Jha.</p>