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Beauty lies in the eyes of the Beerholder

By: Melissa D'costa
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Mumbai: 

Where make up, and witty pick up lines have failed to work, a pint of beer can succeed. Reveals a new study, which claims that the best way to grab a man or a woman's attention, is by buying them a drink or two. The theory SAYS Beer goggles help make unattractive people appear beautiful.

Alcohol makes appearances deceptive
A study conducted by researchers at Bristol University, says, a drink or two makes the opposite sex more attractive.

What study says:
As little as a pint and a half of beer is enough to make everyone seem more desirable.
Men are worst affected, with their vision
distorted or their beer goggles lasting for as long as 24 hours after a heavy drinking session.

How study was done
It involved male and female volunteers being randomly allocated either a drink of vodka and lime or a similar-tasting soft drink.
Half an hour later, they were asked to rate the attractiveness of 20 male and 20 female faces on a seven-point scale.
Those who had been drinking alcohol scored the faces around 10 % higher than those who had not.
The following day both sexes were tested again and men who had drunk alcohol still scored pictures of women more highly than non-drinkers.

Do beer goggles make the plain, sexy?
Yes
Ritika D'Mello
Insurance associate

When you drink a bit too much, your sense of judgement goes for a toss, and that effects  the way you perceive people and situations.

You Bet!
Chunky Pandey
Actor

It tends to cloud you judgment. A Plain Jane can appear as beautiful as Hollywood hottie Demi Moore.

NO
Joel fernandes
Customer Service Associate

How can a drink or two change your perception? Alcohol can give you a high, not make people more beautiful than they are!

How alcohol affects your brain?
Cerebral cortex It affects thought processes, leading to potentially poor judgement. Depresses inhibition, leading one to become more talkative and more confident. Blunts the senses and increases the threshold for pain.

Limbic system A person may suffer from memory loss and may have exaggerated states of emotion.
cerebellum When alcohol affects the cerebellum, muscle movements become uncoordinated.

The hypothalamus, pituitary gland Inhibiting the pituitary secretion of anti-diuretic hormone (ADH), alcohol affects urine excretion. ADH acts on the kidney to reabsorb water, so, when it is inhibitted, ADH levels drop, the kidneys don't reabsorb as much water and the kidneys produce more urine.

Medulla When alcohol affects the medulla, a person will start to feel sleepy. Increased consumption can make you unconscious. Alcohol's effect on the medulla can be fatal if excessive.








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