Alliance Broadcasting Pvt Ltd is all set to launch Real Estate Television (RETV), India's first 24x7 real estate channel in August. It will be available across all metros and major cities in India. The channel will be distributed through cable networks as well as DTH platforms. Hot Property spoke to Prem Kumar Menon, CEO, Alliance Broadcasting Pvt Ltd to learn more:
What is the concept behind RETV?
Real estate is something that touches every person's life. Everyone needs a home to call his own. This fact of life is the basic motivation behind RETV. Our channel will cover all the aspects of real estate in different metros, cities and B-Tier towns. Tell us about the kind of programmes RETV will be telecasting.
We will have bulletins on property and realty scenario at different places. There will be shows on celebrity homes, architecture, interior design, vastu, Feng-Shui and home makeovers.
Who is your target audience?
Everyone who's interested in homes falls under our target audience. The channel is aimed at educating the viewer about the realty options available across India.
People interested in aspects like interiors, designs, maintenance also falls in the category. RETV will be telecast all over India and in some countries in Europe, America and Middle East. After a few months, we will even take it B and C-tier towns in India like Jabalpur, Mysore, Coimbatore, etc.
Tell us about your team.
RETV is conceptualised by Sashi Kumar and T K Vibhakar. We have our news bureaus at Bangalore, Mumbai, Delhi-NCR, Chennai and Hyderabad to keep us abreast of the real estate happenings in their city. Our team is mostly in-house but we have outsourced a few interactive shows to our local partners.
How will RETV help the common man?
We will have experts commenting on market trends, stocks and home loans ie factors that impact home-buying decisions. Besides it will give tips on property investment, interiors and lifestyles. There will be hourly news bulletins to keep the viewer abreast of latest policies and developments. We plan to go on air in August.
What do you feel will be the audiences response towards RETV?
Considering the dynamic real estate scenario, we feel that RETV is coming at the right time. The layman would definitely benefit from information that spans across metros and cities. Since we haven't gone overboard with our publicity, people are yet to know about RETV. But we are sure that we will attract the developers, architects, property advisors, etc with the quality of our programming.
