Here's a suggestion for women who want to succeed at work - try resisting the temptation to act like men, suggest researchers.
Their studies show that women who take an aggressive approach are often less likely to get ahead than those who exhibit more feminine traits.
If however, they try to conform, promotion comes their way, the research from George Mason University in Virginia found.
The findings, which will dismay feminists, suggest the best way for a woman to succeed in a man's world is to act like a lady, reports the Daily Mail.
They tally with past research that showed women oozing with self-confidence, assertiveness and other characteristics linked with successful management can be side-lined at work in favour of meeker types.
It is thought that while such traits are highly-prized in men, go-getting women are penalised for not being feminine enough and are seen as less likeable.