These days, when you go to your tailor for a new outfit, expect him to look to a TV screen for inspiration rather than a fashion magazine.
Whether its Kaahin To Hoga or Kasauti Zindagi Kay, women arent just tuning in to catch up on the lives of their favourite characters, theyre also trying to figure out if their new kurta will look good with Kashish-type sleeves or whether a Prerna-type blouse will suit them.
Tailors around Malad say that TV stars are now more popular than Bollywood actresses when it comes to setting fashion trends for women.
The younger generation most obviously prefers younger characters like that of Kashish while older women prefer to copy the style of Savita bahu and Prerna.
The most-watched serials are the most aped ones too, with formal outfits such as saris and salwar kameezes the most-copied outfits.
However, when it comes to men, tailors say Bollywood stars still rule the roost. If Shah Rukh Khans kurtas are in, copies of Salman's short shirts have been ordered by the dozen.
Men seem to order whatever catches their fancy; copies of both formal and casual clothing are requested by customers, say tailors, some of whom admit to watching movies to predict the next fashion trend.
We asked a few tailors who the most copied stars are.
Adil Nawaz Ladies Tailors
Gate no 5, Malvani
Adil Nawazs professional requirements dont just include knowing his fabrics; it also involves watching a lot of TV.
Says Nawaz, Most of my customers demand clothes that the characters from different serials wear. So Nawaz shuts shop at 9 pm everyday to go home and catch up on the fashion trends on Star Plus.
And what are the current favourites amongst his customers? Kashish from Kaahin To Hoga is an out-and-out winner with everyone, he says, adding that her long flared sleeves are very much in demand.
Nawaz reveals, I get around 10 customers everyday who want their outfits to be made like that of Kashishs.
Another popular character is Prerna from Kasauti Zindagi Kay. Women like her short kurtas and churidars. I think they like to identify with her strong character, opines Nawaz.
Filmstars are not really preferred by Nawazs clients. Filmstars hardly wear any clothes today; what can one copy from that? asks Nawaz.
Whats in vogue Short kurtas with pants
Call 9232795640
Rs 120 onwards
The cost of TV-inspired outfits at Nawazs store
Tip Top Tailors
Marve Road
Kashish again is the hot favourite with customers at Vinod Sarvaiyas shop, but Sarvaiya says its her sari blouses that are most in demand.
People like Kashishs short-sleeved blouses with big borders.
The blouse also has a low back with tie strings, explains Sarvaiya. I spot at least four such blouses hanging in his shop. Tip Top gets approximately six to eight orders a month for Kashish-styled blouses.
Another favourite is the Prerna blouse. Prerna has now started wearing saris after she has grown old in the serial and many women prefer her stand neck blouses, reveals Sarvaiya, adding, Even the blouses that Savita from Kyunki wears are appreciated by our customers.
For bolder customers, Komolika from Kasauti Zindagi Kay sets the style. Explains Sarvaiya, Women ask for Komolikas strappy blouses for marriages or special functions.
And when it comes to Bollywood, Kajols backless blouses, which she wears on TV shows and to parties are also preferred, reveals Sarvaiya.
Whats in vogue Short sleeve and big-bordered sari blouses
Call 28898433
Rs 125 onwards
The cost of TV-inspired outfits at Vinod Sarvaiyas store
Bollywood is still the first choice for mens fashion
Dargee Creations
Jan Kalyan Nagar
Shah Rukh Khan may be King Khan at the box office, but he comes second in the fashion stakes to Salman Khan and Akshay Kumar at Laxman Shettys tailoring shop for men.
Says Shetty, Mujhse Shaadi Karogi is still a hit with a lot of people. Many people still ask for short kurtas and short shirts that the duo wore in the film. Even Salmans double-breasted suits from Kuch Kuch Hota Hai are still in vogue, adds Shetty.
Shetty previously worked for Madhav Men Modes in Bandra which has stitched clothes for biggies like Anil Kapoor and the late Amrish Puri.
He says over six people come to him every month with requests for clothing inspired by the movies. Shetty takes around three days to stitch the shirts from a photograph.
Whats in vogue Short shirts and kurtas for men
Call 28643790
Rs 200 onwards
The cost of Bollywood-inspired outfits at Laxman Shettys store
Pratham Mens Wear
Junction of SV Road and Marve Road
The box office barometer is still functioning at Pratham when it comes to setting a trend.
Says Pradeep Shashwat, an employee of the store, In this shop anything that Shah Rukh wears sells. Currently the kurta he wore in Kal Ho Naa Ho is in great demand. We have already made eight pairs of the same outfit.
It takes the store approximately five days to make an outfit and charges for aping the stars are understandably higher.
We get almost 25 orders every month from customers requesting for replicas of outfits they have seen in different movies, reveals Shashwat. Another popular choice is Dilip Kumars sherwanis from Mughal-e-Azam.
Employees here say they actually watch films to foresee trends. Says Shashwat, We predict which outfit will be appreciated and make a few copies of the same outfit. We have never gone wrong in our predictions.
Whats in vogue Anything that Shah Rukh wears
Call 28242743
Rs 2,500 onwards
The cost of Bollywood-inspired outfits at Pratham
Jan Kalyan Nagar resident: it feels good to be dressed like a star
Says Aijaz Rizvi, resident of Jan Kalyan Nagar who recently got himself short shirts and kurtas, I like the long kurtas that Amitabh Bachchan wears.
It almost inspires me to wear kurtas. I also got a few short shirts stitched like the ones that Salman Khan wears in Garv and the short kurtas that Akshay Kumar wears in Mujhse Shaadi Karogi.
He adds, Many people have complimented me on the kurtas and it feels good to be dressed like a movie star.
Rizvi has approximately 15 short kurtas, 10 short shirts and eight long kurtas that have been inspired from Amitabhs kurtas in Baghban.
Its a big compliment: Balaji fashion designer
Says Nim Sood, the fashion designer for all Balaji serials, Its a big compliment for me that the styles that I create are going down so well with people. Many people have come up to me and told me that they would like to have a Prerna, or Komolika kind of wardrobe for themselves.
She adds, I also think Kashish is very popular and hence many young girls want to dress like her.
Whats hot right now in Malad
Akshay Kumars short kurtas in Mujhse Shaadi Karogi inspired this creation
This copy of Shah Rukhs kurta from Kal Ho Naa Ho is a sellout at Pratham Mens Wear. The cost: Rs 2,500 
Prernas new-look stand neck blouses are fast becoming popular
