RIO DE JANEIRO: 

Chastity belt? A model displays lingerie with a GPS device (the dark square on her waist). pic/afp

Lingerie maker Lucia Iorio says her new design targets the modern, techno-savvy woman, but the GPS-equipped Find Me If You Can line has raised the hackles of feminists who call it a 21st-century chastity belt.

The lingerie combo consists of lace bodice, bikini bottom and faux pearl collar, with the GPS device visibly nestled in the see-through part of the bodice next to the waist.

"This collection... is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off," said Iorio.

"She can be found only if she wants to. Some men think they can keep tabs on their girlfriends with it, but they're wrong," she added.

Unconcerned with the controversy her new collection has raised, Iorio is also dismissive of the global financial crisis and its adverse impact on luxury items sales since the GPS lingerie retails from a cool $800 (Rs 39,584) with a standard Global Positioning System, to $1,100 (Rs 54,321) with a more advanced model.