The air crackles: Priyanka Chopra at the launch of Radio One's Pataka of the Month Campaign PIC/Ramesh H S

Radio One began the holiday season with a bang with a visit from Bollywood bombshell Priyanka Chopra.

Priyanka is Radio One's Pataka of the Month. What this means for the channel's listeners is 30 days of exclusive programming on the star such as an up, close and personal interview, along with a wide selection of music from her latest movie Drona  and other hit numbers as well as updates on her upcoming films.

"We are excited to announce the launch of The Pataka of the Month featuring some of the hottest stars in the Industry," said Anil Machado, programming director, Bangalore, 94.3 Radio One.

"We think this is a once in a lifetime opportunity for fans to get up, close and personal with their favourite stars," he added.