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Delhi is high on fashion

By: A Correspondent    

Beats mumbai and bangalore as style capital of the country, according to Orkut trends research

Delhiites have reason to cheer. Delhi has emerged as the style capital of the country  scoring over their counterparts in Mumbai and Bangalore so far considered more hip and happening as more stylish and fun loving.

A research by Google of trends on its social-networking website Orkut revealed that Delhi users are high on fashion and are more fun-loving with communities like 'stylish people', 'chocolate', 'unforgettable school life' and 'don't worry be happy' among the top ten communities.

The research also revealed that craze of cricket, celebrity and Bollywood seems to be dying among the youth.

Jai Maharashtra

In Mumbai and Pune, the communities revealed an increasing love for all things regional, including communities like Marathi Girls rock, which is a favourite among the users.

Bangalore emerged as the melting pot of cultures with communities representing people from various states getting popular.

Fun Stuff: Delhi users are more fun-loving with Orkut communities like stylish people, chocolate and unforgettable school life.


"Bangalore is the true blue metropolis online, with mixed searches and communities for people from West Bengal, Kerala, Karnataka, and Tamil Nadu," said Rahul Kulkarni, product manager, Google India.

He said the results were unexpected, as there was no Bollywood celebrity or sportsperson community on the top.

In nationwide searches, Tamil cinema is on number seven. Even a community on TCS 2009 batch is in the top lists.
 
"There is no cricket in the top 10 list of the city, but soccer is picking up as Manchester and Arsenal football clubs have  managed to find a place in the Mumbai search list.

Tamil cinemas are coming up with off-beat movies, which has made them score above Bollywood," Kulkarni added.

"We scoured through lists on a national level and then dug deeper into city trends. The results are fascinating," he said.

The Survey

Orkut looked at millions of communities and user trends to finally arrive at the 10 most popular communities.

The trends are based on an anonymous and aggregated study of the behaviour of Indian users over the past seven days.

The analysis was repeated over several seven- day periods, to confirm the accuracy of results.

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