Mid-Day

In the competition that will run until Jan. 31, 2013, Singlesex.dk wants to reward men that nature did not.

Men can submit a photo of their small penises and women users will play judge.

The winner gets an iPhone 5 and the runner up makes off with an iPad 3.

This isn’t the first time Singlesex.dk has come up with an off-colour contest.

Previously the contestants could face off for “most handsome” penis.

The owner of Singlesex, Morten Fabricius, says he wants to boost the confidence of less-endowed men.

“It’s a competition which is at the core of manhood, the most important thing for a man. There are so many unhappy men out there, who think you have to have a giant penis, but it''s not normal to have a huge one,” the New York Daily news quoted him as saying.