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Home for strugglers
By: Ashish Jagtiani

Mumbai: I have a fantastic business idea. Just like one plus one is two, two problems make a solution.

The real estate market is going through a slowdown. It does look like the sellers are the last ones to know, but rates are going down.

Flats are not being sold, nobody is bidding at land auctions and builders are thinking about discounts.

This new and convenient concept of affordable housing is also starting, since they can't sell luxury housing a lot right now, some are beating the mass housing drum.

On the other hand, certain types of prospective tenants have a terrible time looking for accommodation single men and women, students, struggling actors and other people in certain careers.

All put together, there arises a fantastic business opportunity.

I would be happy to put up a building and rent exclusively to the untouchables of the renting world. Just the singles, students and strugglers, all those who need it.

It's a ready market waiting to be tapped. The reason no one does it is because landlords feel that other people won't rent houses because of these alleged unsavoury elements in the building.

This is utter rubbish, but that's the way it works.

I'm saying let's fill the whole building with these people. The houses will rent out in no time because of the pent up demand.

There will be no complaints from the neighbours because they would just be happy to have got a place and the people around them would be in the same situation, so there won't be anything to complain.

Some close-minded people might perceive it as a cesspool of sex, drugs and rock n' roll, well, that's just too bad.

I prefer to look at it as a really happening place with a young, cosmopolitan crowd. I'll end up making a truckload of money from it.

All I need to begin with is  a big building in a central part of the city that should be easy enough.








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