Styled  For Comfort: The new collections from Paver’s England footwear

Shoe lovers who won’t barter comfort for anything else can now choose from a wide collection of comfortable and well-engineered shoes for their feet.

Pavers England, one of England’s largest and fast growing shoe manufacturing companies has launched their brand internationally for the first time, in partnership with Forward shoes. The new company Pavers England Footprint Ltd will retail its shoes from the Reliance-owned chain of stores — Footprints.

Comfort factor

One look at their collection and you’d know that the shoes aren’t made for fashion only. While they are trendy and have a classical look to it, the most important factor behind this brand is comfort.

Stuart Paver, president and chief executive of Pavers England believes that shoes should alleviate problems like back pain, joint aches and shouldn’t make the wearer uncomfortable.

There’s more

Keeping in mind that the average Indian is conscious about what goes on his/her feet, Pavers has also launched FlyFlot, one of Italy’s leading shoemaking brands that not only provide top-class comfort but also stylish designs. But that’s not all, Pavers England intends to bring in more brands from different parts of the world. Looks like we’re soon going to approach shoe heaven!

All the shoes at Pavers are moulded with applied pressure points so that it can absorb shock when a person is walking. This way, one’s back, feet and knees are saved from stress. One can choose from their collection of formal footwear for men and women.

The right step

Many shoes, even though they are priced high, don’t look into the comfort factor much. They focus only on design and trends. Pavers England however, stresses more on the comfort. So while you won’t find fancy designs etc,  rest assured, your feet are being well looked after.

“We’ve tried to be as stylish as possible by staying within the realm of comfort. That’s our primary agenda,” says Stuart Paver. “We’ve also reworked on our design strategy to make sure that it suits the Indian customer. So you won’t have anything that is just stylish but rather conforms to the way Indians like to wear their shoes — at work or play.”


At: Reliance Footprints, 100 Feet Road, Indiranagar

Call: 41498280