Delhi: Now you can not only watch MTV in your bedroom but also get the hip feel of it in your cosy bed. For the first time, the premier music channel has launched an exclusive range of bed linen and bed sets. Aptly called Laid by MTV, the new line compliments the attitude, personality and moods of today's youth. Taking a cue from iGen's vivacity, the range makes use of vibrant hues and fabrics.
Funtoosh
The collection is characterised by very unique and distinctive designs which are quirky, stylish and cool. Inspired from an array of youth interests such as tattoos, gadgets, gizmos, body-piercing and music amongst others, the collection includes single bed sheets and double bed sheets and single and double comforters.
Yo! Youth
"We are glad to bring a range that is unique, sexy and very young. It's time MTV now gets in bed." says Sandeep Dahiya, vice president, Consumer Products, Viacom18 Media. The stage is set.
What's next - lingerie and other 'bedding' essentials? ;)
Available at: Leading lifestyle stores
Prices start from: Rs 799





