The latest survey on user safety by Indian second-chance matchmaking and matrimony app, Rebounce, shows that previously-married singles are not just relying on the platform to keep them safe; they are actively participating in safe matchmaking themselves. Over 58 per cent of the app`s users have a deeply personal rule of engagement.

The app`s founder and CEO, Ravi Mittal, said, "Unlike first-time daters, the divorced singles` cohort of lived experience plays a part in their process of partner selection, as well as `safe matching.` Their awareness motivates us to constantly upgrade our safety systems in place; they are constantly introducing new standards of safety, and we are crafting our platform in new ways to ensure those standards are met."

The survey was conducted among 3746 men and 4758 women between 28 and 45, from metros, and Tier 2 and 3 cities. The insights are based on online polls, in-app behavior patterns, and user stories.

Narrative Testing
Spotting obvious red flags is for newbie daters. 37% of divorced and separated singles claimed that revisiting past details, like family history, job details, relationship with the ex, and checking if the narrative changes too often over multiple conversations, is the best when it comes to being cautious about matches. Safety is not just instinct; it is memory and pattern tracking. Unlike most red flags, these are not dramatic slip-ups. These are subtle changes that can raise suspicion when someone is paying close attention, shared 17% of female participants. Radhika, 31 year old marketing specialist, said, "If I feel someone is telling me different versions of their story based on when and what the situation demands, or they are saying what they believe I want to hear, I slowly step back. I want real. There`s no space for made-up stories for the sake of impressing your match."

Too much, too soon?
27% of divorced and separated men and 31% of women from Tier 1 specifically mentioned that emotional pacing is one of their personal favorites when it comes to matchmaking safety. 6 out of 10 respondents mentioned that when a match escalates emotionally too quickly, they get suspicious. According to them, the pace at which a connection progresses speaks a lot about the genuineness and sustainability of the relationship. Bhairav (37), single dad from Mumbai, said, "I want things to grow gradually. Someone saying they feel a strong connection or starting future talk even before we have discussed how she fits into my daughter`s life and vice versa, feels a bit thoughtless and rushed to me."

21% of these respondents even disclosed that they intentionally slow down to see if the other person is pushing too hard. Anvi, divorced for 2 years, said, "Sometimes I wonder if my doubts are because of my previous bad experience, so I need to double-check. So if I slow down, and the person tries to match my pace, I understand that I was overthinking."

Reaction testing for Vulnerability
An emerging safety trend among the divorced and separated singles from Tier 1 and 2 cities between 35 and 45 is reaction testing. Over 45% of singles reported that they carefully share small, low-risk personal details about themselves with their match, rather than oversharing immediately. This is a controlled approach to vulnerability and gives them ample time to gauge how their match is reacting to that information; whether they remain indifferent, react dramatically, show empathy, start mirroring them, or deflect entirely. These micro responses help these singles safely navigate their journey to finding love and help build trust in layers, instead of overdoing it from the get-go.

A study by Indian matrimmonial Rebounce, reveals that previously married singles from different Indian cities are approaching their second shot at love in their own unique ways, each no less notable than the other. From early cut-offs in Hyderabad to scheduled emotional bandwidth in Bengaluru, divorced singles are creating a highly personalised style of seeking love.

The survey was conducted among 6,843 divorced and separated singles between 28 and 45 years of age, who are active on matchmaking platforms. Respondents were chosen from Delhi, Mumbai, Hyderabad, and Bengaluru. 

The data collected highlights the different systems previously married singles have strategically put in place to protect their hearts in their second time seeking love.

The app`s founder and CEO, Ravi Mittal, explains, "Divorced and separated singles are not hesitant to try new methods of finding love the smart way. They are already self-aware and have a higher level of clarity, so reactive matching is not really their style. What`s more interesting is that every city has a hero style, whether it is setting boundaries or exiting at the first sign of incompatibility, different city singles have different trends that adds an additional layer of protection."

Three dates rule, but reverse

While young daters have been following the three-date rule, where they wait for at least three dates to decide whether or not to commit, the divorced and separated singles between 30 and 40 years of age, from Hyderabad are reportedly using the same rule, but in reverse. The survey found that 31 per cent of these singles shared that they make decisions within the first three interactions. If things don`t seem to be going the way they imagined, after the third date, they choose to respectfully exit the connection. 

This is not rash but rather a very calculated move. While connections can grow over time, 7 out of 10 divorced singles claimed that if the spark or compatibility is missing in the first three interactions, it is almost always certain that the relationship is not built to last. Their years of lived experience help them identify misalignment and avoid getting into a doomed relationship.

Scheduled emotional bandwidth

For 33 per cent of divorced singles in Bengaluru, finding love the second time looks very structured. The app`s users reveal that they use the "calendar blocking" method to schedule interactions, virtual meetups and maintain regular conversation without overextending themselves emotionally. This careful approach stems from their difficult past, a desire to avoid getting hurt and evade emotional burnout. These singles also avoid multiple matches and tend to focus on one quality match for a less overwhelming and more aligned experience.

Delhi take accountability

From the survey data, it is seen that divorced and separated singles in Delhi are more sensitive to inconsistencies. Almost 8 in 10 previously married women and 6 in 10 men disclosed that they pay closer attention to contradictions in talk vs effort, inconsistencies in past history details, unclear communication, mixed signals and overall, not taking any accountability for their failed marriages. Neelam, 35 year old mother of two, said, "I know I have some hand in my marriage not working out. Usually it takes two to make a marriage, and two to break too. For me, a person who shakes all responsibility off their shoulder and places the entire blame on their ex is a red flag. That`s just avoidance and denial and I wouldn`t wanna commit to a person like that."

Selective merging in Mumbai

The app`s internal data and survey show that 29 per cent of divorced singles from Mumbai are opting for selective merging. Instead of blending their entire routine with their partner, they are maintaining individuality in certain aspects while integrating some other parts of their lives quickly. 

For instance, single parents tend to delay introducing their match to their kids for as long as six months into the relationship.

It further reveals that among the many different parts of the country, north India has emerged as the largest contributor to AI-led astrology usage in India, accounting for 34.66 per cent of total engagement on the platform iMeUsWe, a technology company that has released the study.
 
The study highlights that while north India leads adoption, participation remains widely distributed across the country. South India contributes 18.14 per cent of usage, followed by eastern India at 17.48 per cent and western India at 15.97 per cent, indicating that AI-led astrology is not confined to a single region but is seeing steady uptake nationwide.

This regional momentum aligns with a broader shift in user behaviour, with nearly 30 per cent of all astrology consultations on the platform now conducted through the AI astrologer chatbot, reflecting growing comfort with AI-powered guidance.
 
User intent continues to reflect traditional patterns. Nearly 70 per cent of AI-led consultations are driven by relationship and marriage-related queries, making emotional clarity the dominant use case, while career and financial concerns account for approximately 20 per cent of interactions. This suggests that while the medium of engagement is evolving, the underlying need for guidance during key life decisions remains consistent.

Usage behaviour further reveals distinct patterns in how users interact with AI astrology. Engagement peaks during the afternoon hours between 1 PM and 3 PM, suggesting decision-driven usage, while a second surge between 9 pm and 11 pm points to more emotionally driven interactions, where users seek reassurance and reflection in private moments.
 
The study also indicates a strong gender skew, with women accounting for nearly 70 per cent of AI astrology users, pointing to higher adoption among users who value discretion, accessibility, and the ability to engage openly on personal matters.
 
In addition to frequency of use, the nature of engagement is evolving, with users increasingly engaging in multi-message, exploratory conversations, suggesting deeper interaction and early signs of trust in AI-led guidance. This reflects a shift from transactional usage toward more conversational and reflective engagement.
 
“These insights highlight how deeply embedded cultural behaviours are adapting to new forms of access,” said Arvind Subbarao, co-founder and CEO of the platform. “While regions like North India are leading adoption, what is equally significant is the widespread participation across the country, indicating that AI is making traditional guidance systems more accessible to a broader audience,” he adds.
 
The findings point to a larger trend where AI-led astrology is becoming part of a wider digital wellness ecosystem. As users increasingly seek on-demand, discreet, and emotionally safe avenues for guidance, AI is enabling a new form of access to traditional knowledge systems across geographies.

According to survey data from India`s most popular dating app, QuackQuack, 38 per cent of daters today seek emotionally grounded and calm love. The study shows that modern dating is shifting from spectacle to sincerity.

The app`s founder and CEO, Ravi Mittal, said, "We have been saying this one thing over and over again, the way people approach love today is so much different from what it used to be, not even a decade, maybe four to five years back. Young daters are not chasing cinematic moments; they are so self-aware that they know what`s realistic and what looks good only in reels. There`s a lot of focus on emotional safety. There`s no jumping in the deep blindly anymore."

The survey was conducted among 8,948 active daters between 22 and 35 from the metropolitan and suburban regions of India. Data was collected through online polls, behavioral insights, and dating patterns seen on the app.

The study highlights new trends, emotional preferences, and dating styles among Gen-Z and Millennial dating app users.

Soft launching of love

No more planned social media posts to let the world know how successful your love life is, say 36 per cent of male and female daters from both Tier 1 and 2 cities. Singles today are finding subtle ways to announce that they are single no more. 4 in 10 daters revealed they posted a silhouette, a hand-on-hand picture, or a very subtle post that hinted they have found their one. This trend is not about secrecy; young couples are trying hard to keep their love life away from unsolicited advice and judgment. Some even cited being afraid of jealous people as the reason for keeping things low-key.

Anika (27) from Delhi, said, "I have done the grand `found my love` before, and when things ended, it felt like public disgrace. I even felt pressured to keep things going because so many people already knew about us. This time, I am choosing to soft-launch my partner, and that too after a significant period of time. It will give the relationship time to breathe and grow organically, if it is destined to. Or else, we can even peacefully drift apart instead of feeling obligated to stay together."

Petfishing, the subtle icebreaker

A new trend among young daters is putting their pets front and center. Whether it is a profile photo with their dog, slipping their cat`s antiques into a conversation, or mentioning their first pet in their bios, daters are adding emotional warmth and relatability through the love for their pets. What might seem like "just a cute photo" is doing a lot more BTS. Approximately 35 per cent of women between 25 and 35 revealed that they feel more comfortable with people who show affection and kindness toward animals. It shows empathy, a higher EQ, and the capacity to love something without expecting much in return.

Anushka, a 28-year-old professor from Delhi, said, "We are living in a world of vulnerabilities. But when I see a man who cares so much for his pet, one of the most vulnerable things, I feel more at ease with him. I think it`s now an entry point to deeper conversations and letting down the guard."

The Indian dating app highlighted that matches with pet-related discussions experienced 24 per cent longer interaction, suggesting higher emotional comfort.

Yearner returns

Five years ago, detachment and playing it cool did the job. But 2026 is bringing back yearning. About 39 per cent of men and women from Bengaluru, Delhi, Hyderabad, Mumbai, Kochi, Indore, Pune, and Ahmedabad voted "the return of yearning" as one of the best shifts in the dating world. About 8 out of 10 daters don`t want nonchalant; they want a person who is not afraid to feel deeply, invest emotionally, and verbally express their interest.

The idea is not to rush, but to focus on one quality match over quantity. The yearners don`t jump from match to match; they stick to the one they are yearning for and are not afraid to go the distance for them.

The shift is highlighted in a recent study by Indian matchmaking and matrimony app, Rebounce. Divorced and separated singles between 28 and 45 shared that experience doesn`t just shift preferences, it sharpens them too. Unlike the first-time daters, these individuals are not carried away by mere excitement; they approach love with clarity, boundaries, and a strong sense of self.

The app`s founder and CEO, Ravi Mittal, said, "Divorced singles seeking love are not interested in recreating the same love story; they don`t want to make the same mistakes and we see that in the way they approach love or remarriage. Plus, you`d be surprised to see their self-awareness. They know what they want, what they need, and where they are lacking. It really shows in their decision-making capacity."

The study was conducted among 6,874 divorced and separated singles who are actively seeking a second chance at love and remarriage. Participants were selected from metros and suburban regions of India. The survey analysed the differences and shifts in expectations regarding romance among previously married singles.

Ownership of time

About 38 per cent of divorced and separated singles explained that they are done chasing after commitment and wanting to settle down at any cost. Their second time around, these singles are as focused on protecting their personal time ecosystem as they are on finding love. Unlike young daters, the previously married singles are not rushing to integrate their lives too quickly with even a serious match. They explained that they prefer a relationship where, especially in the initial stages, both partners maintain individual routines.

It might look like they are reluctant to get closer, but this approach stems from lived experiences, where adjusting to each other`s schedules too fast might have caused conflicts or led to one partner compromising more than the other. The idea of "fitting in" is slowly fading for people looking to remarry. 7 out of 10 men and 5 out of 10 women expressed that they are enjoying the freedom to choose instead of being expected to show up.

Practical transparency

Honesty has always been a priority when searching for the perfect partner, but the divorced and separated singles are taking a more specific road: practical transparency. 41 per cent of previously married singles explained that it means they are not just upfront about their feelings, but also the logistics that can affect their long-term compatibility with the match.

Whether it is a financial obligation, their choice to have kids or remain child-free, living arrangement, or emotional bandwidth, these individuals disclose matters within the first few conversations. It avoids any potential future friction. Poonam (33) said, "Relationships are not just built on love; having clarity about things and the freedom to choose with all information laid in front of you plays just as big a part in how genuine and sustainable that relationship is going to turn out."

How did you manage?

About 39 per cent of the respondents between 30 and 45 years of age clearly stated that they are deeply attentive to how their match talks about their ex-partner and how they have processed the end of their marriage.

It`s not about "How it ended?" or "Who ended it?" These singles are more interested in how they handled the split. 4,213 women disclosed that when a match constantly blames their ex, without taking any accountability, they become cautious. 21 per cent of men above 38 said they pay attention to how their match describes past conflicts, whether there`s a tone of reflection or if it`s entirely defensive.

Baddie has evolved into a marker of aspiration, a sharp departure from the ‘bad girl’ label of the ’90s. 

Paglu reads like a badge of devotion, tied to everything from pickleball (over 65 per cent mentions on Tinder) and matcha (over 40 per cent) to the gym (over 25 per cent), Mahjong (over 18 per cent) and Pilates (over 7 per cent). 

Pookie lands soft and easy, becoming modern dating’s most effortless term of endearment.

India’s new vocabulary of love

In just a year, baddie has claimed main-character status - up nearly 5 times in Tinder bios. Paglu has surged over 40 times, reflecting a comfort with playful intimacy, and while Pookie may no longer dominate the conversation, it continues to linger - soft, steady, and unmistakably enduring.

Not just cute but coded

According to Dr. Chandni Tugnait, Tinder India’s relationship expert, these terms are less about what you want and more about how you see someone - micro-cues of attraction, comfort, and intrigue.

1. Baddie signals admiration
2. Pookie signals warmth and safety, and
3. Paglu signals playful fondness

“These terms aren’t just expressive, they’re perceptive,” she says. “You’re signalling how you read someone, even before anything is defined.”

Why it works

From strangers to something more

Endearments show up early for a reason. “They act as emotional accelerators,” says Dr Tugnait. “A private name creates instant closeness, it signals someone is no longer a stranger.” It’s also why humour leads. “A paglu or a meme softens vulnerability, making interest feel lighter, easier. Increasingly,” she adds. It`s also identity-coded - gym paglu, matcha paglu - where shared hobbies matter as much as chemistry.

A language shaped by culture

“This shift in language is closely tied to larger cultural and psychological changes,” says Dr Tugnait. “Therapy-informed vocabulary - ideas like emotional safety, attachment styles, and boundaries - has become part of everyday conversation, which brings a certain self-awareness to how young people express interest and affection.”

“Attachment styles often show up subtly in the language people use,” says Dr Tugnait. “Someone who leans towards assertive, status-affirming terms like ‘baddie’ or ‘queen’ may value independence, expressing admiration more than emotional need. Softer terms like ‘pookie’ or ‘baby’ tend to signal comfort with closeness, pointing to a more secure - or sometimes anxious - approach to intimacy. Playful nicknames like ‘paglu’ often sit in between, using humour to create connection while keeping vulnerability light.”

She adds, “These patterns aren’t definitive, but they are telling. Language can offer small cues into how someone relates to closeness, but it’s only one part of the picture, what really matters is how consistently those cues show up in behaviour over time.”

What stands out is the mix. A pookie can exist alongside a paglu in the same breath - softness layered with play, global with local. It reflects a generation that doesn’t commit to one emotional tone, but moves fluidly between many. In modern dating, connection isn’t defined by a single feeling - it’s shaped by nuance, contradiction, and the freedom to express both at once.

As the world celebrated National Pet Day on April 11, a recent survey by happn, the dating app shows that 44 per cent of Indian singles say pets can help start conversations on dates, while 21 per cent believe they are the easiest ice-breaker, making those first interactions feel more natural and less awkward.

While pets may help ease those early moments, they are not the sole reason they connect. Instead, they function as social cues, lowering inhibitions, offering common ground, and creating comfort, while deeper connection still depends on how two people engage with each other. This reflects a broader shift towards more intentional, compatibility led dating, where ease of interaction matters, but emotional alignment carries greater weight.

That nuance also shapes how potential partners are perceived. For many singles, having a pet signals warmth and approachability, with 26 per cent saying it makes someone seem like a ‘softie’ and 22 per cent calling it an instant green flag. Interestingly, this perception is more pronounced among younger singles, while older age groups are more likely to see it as a positive, but not a deciding factor, reinforcing that pets shape first impressions, but don’t define compatibility.

Dating preferences echo this balance. While a third of singles (33 per cent) still favour dates without pets, a significant 25 per cent choose a walk with their dog, which is seen as a simple, low-pressure way to get to know someone better. Conversations about pets over coffee (20 per cent) also feel more natural, showing that pets work best as a subtle part of the interaction, rather than the main focus.

At the same time, pets are becoming part of the dating culture in more playful, personality-led ways. With “pet-fishing” quietly on the rise, 19 per cent of singles admit they’ve tried or considered featuring pets on their profiles, using them as a way to express relatability and stand out. It’s a sign that pets are evolving into a form of social signalling, helping people communicate who they are without saying too much. It’s a reminder that while pets increasingly enhance first impressions, they add to the narrative rather than define the connection.

What this ultimately reflects is a dating culture that values ease, expression, and emotional awareness. Small cues, like pets, are helping people navigate early interactions with less pressure and more openness, without replacing the need for real connection. As dating becomes more self aware and intentional, pets are finding their place as part of the social language people connect over.

This comes with a certain level of mental clarity gained only through experience. The young daters know that people commit not just out of love, but also loneliness, FOMO, peer pressure, and even the fear of losing the chance. This knowledge has quietly ushered in the emotional availability check trend as a decisive pre-commitment filter, especially among young users from Metros and evolving suburban areas.

The study was conducted among 9,748 daters between the ages of 18 and 28, from metros and Tier 2 and 3 suburban regions. Respondents were selected based on activity level, and data were collected from an online survey and in-app behavior. The findings were analysed to understand upcoming trends, shifts in dating style, and commitment readiness among Gen Z users.

The app`s founder and CEO, Ravi Mittal, commented, "Our study shows that the younger generation of daters is very emotionally selective, which sometimes comes off as being emotionally unavailable to a layman. This generation has been more open about and exposed to the dating culture, and they know what happens when people rush. It`s a refreshing sight to see people take the time to prepare for love so that once they find it, they can hold on to it properly."

Emotional audit is the new vibe check

Over 43 per cent of daters between 22 and 28 revealed that during the first weeks of chatting, they consciously assess if their match is emotionally available to give and receive love. They explained that it`s not usually through direct questioning but rather by picking up on subtle cues like delayed replies, inconsistent communication, avoiding personal questions, mentioning their ex, and even harbouring hate for their past relationship. These quirks are no longer ignored but are seen as a strong indication that the person is not emotionally ready for a serious relationship or is still hung up on the past.

The survey findings also show that daters from the suburbs are just as perceptive as metro daters. The gap between the "aware" style of dating is closing between the two tiers, with only 8 per cent of daters from the suburbs being less likely to stop engaging with a match even after realising their emotional unavailability.

"No Situationship"

About 8 in 10 singles shared that they usually walk away from a match when the "still figuring out" phase drags too long. This insight shows the significant maturity among Gen Z daters opting not to ghost out of confusion but rather to leave with intention and clarity. Riding this same cultural shift, ambiguity once romanticized is now associated with emotional risk. Participants shared being clear about certain boundaries. The app shared that there`s a rise in intent mentioned in bios, with users writing "Surely want commitment," and "if unsure, please scroll away."

Therapy speak to mainstream

Terms like "emotionally unavailable", "avoidant personality," and "healing" were once considered therapy terms, but now they are everyday vocabulary for Gen Z daters. Over 38 per cent of women and 26 per cent of men from Tier 1 cities confirmed that they have either asked or been asked about their emotional availability and readiness for a relationship. Ajay (26) from Bengaluru said, "This isn`t performative dating, unlike some would label it. I think it`s very practical and Gen Z is proactive; we don`t like to sit and assume. We ask directly. And after some failed connections, this is the only valid approach to love." 

According to Indian dating app, QuackQuack`s Intent Clarity Report, there`s a massive spike in the intent and clarity aspect among the 24 to 35-year-old user base. The survey shows that 57 per cent of daters clearly explained that they do not use the app for timepass, but rather with a clear intention to explore meaningful connections, both romantic and platonic.

The findings are from an online study conducted by the app among 10,475 active daters aged between 20 and 35 across Tier 1 and 2 cities, including Bengaluru, Hyderabad, Mumbai, Delhi, Kochi, Pune, Ahmedabad, and more. The survey results show that Gen-Z and Millennials are redefining the purpose of dating in 2026 with a more direct and self-aware approach.

The app`s founder and CEO, Ravi Mittal, said, "Dating apps are increasingly turning into a safe space where young users not only find their perfect partner but also find themselves. They are now far more self-aware than ever, and they express their emotional and relationship needs early, some even clearly mentioning them in their bios. We see some users explaining how they are unsure about their expectations, and anyone matching with them needs to be a little patient and kind while they sort things out. This is not blatantly demanding things but rather making sure that there`s transparency from the very beginning."

Bio honesty

According to the survey, 36 per cent of Indian singles on the dating app between the ages of 20 and 30 are seen addressing their unresolved issues in their bios. In 2026, bios are less about witty one-liners but more about disclosing concerns that might cause misunderstandings in potential connections. From "finally ready to give and receive love" to "finding my relationship goals," the app reported that users are not afraid to be bluntly honest. There`s also a rise in "dating with purpose" and "not here just for chats." This shift shows how, for modern daters, clarity is not intense; it`s rather attractive.

First-week checkpoint

Among 5,345 participants shared an interesting user-made filter; they call it the `First-Week Checkpoint`. Around 7 in 10 daters decide within the first week of interaction whether the connection is worth emotionally investing in or respectfully letting go is the better option. It is not impatience; modern daters are efficient, and they don`t want to stretch an aimless connection. For this, users don`t have a rigid checklist, nor is the filter one-size-fits-all. While some decide based on lifestyle preferences and career goals, others prioritise values, relationship expectations, and long-term plans. Aditya (28), a lifestyle vlogger, said, "This early clarity has saved me from getting into the situationship limbo many times."

Faster online-to-offline conversion

The intentional approach has led to a faster online-to-IRL conversion of relationships. According to the survey, 28 per cent of respondents from Tier 1 and 2 cities said that while dating apps start the conversation flowing, if a match shows promise, they are more likely to take the connection to the real world sooner. The survey shows that 6 out of 10 users meet a connection showing potential within the first month of chatting. Anika, a 32-year-old lawyer, commented, "Modern dating is not impulsive, it`s thoughtful. We are being clear about everything from the beginning, diving in the deep end early on, and even the meetups are to better understand the chemistry, because a very long chatting phase can sometimes lead to unrealistic expectations."

The study was conducted among 7,639 divorced, separated, and widowed individuals with children who are actively using matchmaking and matrimonial apps, seeking a second chance at love. Respondents ranged in age from 28 to 45 and came from Tier 1 and 2 Indian cities. The study concentrates on how single parents are finding love with clarity, emotional maturity, responsibility, and a steady focus on long-term compatibility.

What lies ahead

Traditional matchmaking usually suggests taking things slow and avoiding talking about the future too soon, but matchmaking for single parents comes with a quicker dive into more serious topics. Almost half of the participants disclosed that they bring up topics like parenting style, living arrangement, relationship with the ex, and emotional readiness to raise someone else`s kid during the first week of interaction. They explained that it helps lay all the cards on the table, and leaves little to no room for miscommunication and expectation mismatch. 38 per cent of women and 31 per cent of men said that this conversation comes from practicality, not pressure. They said they don`t want to bond emotionally with someone who would later reveal their displeasure about life with children and family responsibilities.

Kids are not a sensitive topic

The survey throws light on an interesting fact: single parents on matchmaking apps speak about their kids more freely than ever before. They don`t treat their children as a sensitive topic or try to break the news to their match after a few days of interaction, so as not to spook them out. Over 43 per cent of single parents said they add their status to their bio or disclose it during the first conversation itself. The survey highlights that 7 out of 10 participants said that they never feel that kids complicate their second shot at love; instead, they shared that they see their children as a part of their story, the one part that shaped them into the person that they are today. Anisha (35) from Delhi said, "Hiding the fact that you have a kid only complicates things later on. It`s entirely possible that a match, even someone who seems perfect for me, does not want the added responsibility of my kid. He deserves to know what he is getting into from the first chat."

Compatibility comes in layers

For regular daters or child-free previously married singles, compatibility is between them and their match. But for single parents, the kids come into the mix. For these users, compatibility is seen through the practical lens. 44 per cent of single parents between 30 and 40 years of age from metros and suburbs said they evaluate work schedule, lifestyle choices, emotional maturity, parenting capabilities before they check chemistry and attraction.

Only if the former suits their children`s needs, they move on to getting to know the match. This does not kill romance, said 29 per cent of men and women. In fact, they claimed feeling much more open with their match once their daily realities align. Sohan, 37-year-old single dad from Orissa, explains, "Attraction is not enough when you are a single parent looking for a partner. I need someone who can also fit into my reality that already exists, and also see if my kid and I can fit into hers without disrupting her rhythm."

Observing the trend, dating app happn has christened this emerging shift as "No Saviour Season", a cultural trend where women are no longer drawn to rescue narratives, but to relationships built on understanding and equality.

According to a recent survey by dating app, Indian women today prioritise emotional intelligence, effort, and mutual respect over outdated romantic ideals.

Among Indian users, pop culture is also playing a visible role in this shift. Nearly 49 per cent say emotionally expressive characters influence what they find attractive, showing that reel love stories are quietly reframing real-life expectations. The idea of a strong yet emotionally aware partner is no longer niche; it’s becoming a widely appreciated standard in modern relationships. 62 per cent prefer a balanced mix of strength and emotional expression over traditionally dominant portrayals. 

At the same time, female leads are evolving too. 36 per cent resonate most with independent and emotionally strong women, signalling a growing rejection of outdated romance tropes. The days of waiting to be chosen or tolerating uneven effort are fading fast. In fact, accepting less than mutual effort (36 per cent) and waiting to be pursued (30 per cent) are among the most rejected dating narratives today.

The “No Saviour Season” represents not giving up on love, but raising the standard. Not anti-romance, but pro-reciprocity. Even gestures of affection are being redefined. Grand declarations are taking a backseat to intentional effort: 34 per cent value acts that reflect mutual investment, while 31 per cent prefer meaningful conversations over performative displays. Romance, today, feels slower, and more emotionally literate.

As K-dramas continue to dominate streaming queues, their emotional blueprint seems to be influencing something deeper: a generation of women raising the standard for what modern love should look like. Ahead of International Women’s Day, observed on March 8 every year, it’s clear that romance isn’t being rejected but being rewritten.

Karima Ben Abdelmalek, CEO and President of the dating app, said, “What we’re seeing is a cultural recalibration of romance. Women are no longer drawn to intensity without intention. Emotional intelligence, equality, and mutual effort are becoming the true markers of attraction. At happn, we see users prioritising partners who feel aligned, not overpowering. ‘No Saviour Season’ captures that moment perfectly: love built on choice, not rescue.”

In fact, according to a survey by Indian dating app, QuackQuack, nearly 48 per cent of young daters are embracing a consent-first interaction and dating style to counter the rampant use of "bura na mano" during this festival of colours. The app`s Founder and CEO, Ravi Mittal, commented, "Respect matters more than spontaneity right now. Moreover, how we celebrate festivals reflects how society is evolving. Today`s daters want fun without making others uncomfortable; consent is no longer perceived as a limitation but a necessity. Every year, we see new dating trends around every major festival; this year`s trend shows how young daters are prioritizing trust, boundaries, and the comfort of their matches."

The study was done among 11,000 daters ranging between 20 and 35 from metros, suburbs and rural parts of India. The findings are based on responses from dating app users active for six months or more. The survey examined dating behaviour around the festival and changing expectations.

Colours, consent, and chemistry

The biggest cultural shift noted this Holi is how attraction and attractiveness are being redefined. Grand gestures, impulsive messages, and spontaneous matching once dominated the festival of colors in the digital space, but now, slow and calculated connections and respectful behaviour carry a stronger emotional appeal. 33% of daters between 25 and 35 shared that matches who checked in on boundaries, comfort, and asked before moving on to deeper and more personal conversations were perceived as more emotionally mature and relationship material. 6 out of 10 users who met their match IRL at pre-Holi parties disclosed that they asked for consent before applying color. They also mentioned something very important: consent has moved from being a rule to a love language, and that makes a huge difference in how seeking permission is perceived.

Verified vibes only

Holi comes with slight safety concerns, especially for women. Whether it is unwanted interactions or bold advances, the survey report shows 6 in 10 women have felt unsafe IRL around this time. For the same reason, QuackQuack reports seeing a spike in traffic, with female users preferring online platforms over offline encounters. 38% of women from Tier 1, 2, and 3 cities said they prefer virtual dates over meeting in person during the festival of colors. Niharika (28) from Delhi said, "It`s not like I don`t trust my match, I don`t trust the rest of the people on the street. Virtual dates are my go-to around this time of the year. It keeps me connected to my match, and I don`t need to compromise on my safety either."

Festival of soft launches

From the festival of color to the festival of soft launches, Holi has come a long way. 28% of daters between 20 and 30 shared that they skipped Valentine`s Day and picked Holi as the perfect time to soft-launch their relationship in a more desi style.

Healing Holi-ng

Gen Z and Millennial daters from metros and suburbs are looking at the festival not only as a celebration but also as an emotional reset point. Unlike a few years ago, when Holi was about random flirting and catching fleeting emotions, 31% of daters are using the occasion to consciously let go of past baggage and build intentional connections with matches who show long-term potential. 

The study surveyed a sample of 1,500 individuals from both tier 1 and tier 2 cities around India to assess how AI is changing dating, emotional connection, and infidelity in the modern Indian relationship. What was revealed is the huge gap between behaviours and beliefs. Overall, the results demonstrate how quickly AI has become viewed as an intimate partner. Approximately 63 per cent of survey respondents stated that they had used conversational AI as a coach for enhancing their seduction methods, improving their dating profile, analysing what they have shared with people they are interested in, and gathering information to conduct a successful first date.

Outside of flirting, AI has now reached into the most personal parts of people`s lives because approximately 60 per cent of those surveyed used it to provide sexual counselling and/or therapy-related advice. Additionally, approximately 64 per cent used AI to provide assistance for dealing with personal relationship challenges with their partner or spouse. The change is not limited to simply asking for advice.

Rather, for many people in India, AI has replaced their spouse as their sexual partner. The study indicated that about 54 per cent of those surveyed have set up a virtual AI partner with whom to have sexual interactions, while 58 per cent report having created a virtual partner for genuine emotional and romantic interactions, such as exchanging kisses and cuddles. In addition, 52 per cent of those surveyed have created erotic materials using AI, and 49 per cent have created deepfakes using celebrities or known individuals; furthermore, no major gender differences were discovered in any of these cases.

One of the most shocking discoveries is that the feeling of being alone drives a large majority of individuals to adopt artificial intelligence. Of those who answered the question about their romantic life, 92 per cent are content, and 89 per cent are sexually satisfied, however, 57 per cent report feelings of "loneliness", which is a significant indicator that many people are seeking AI as a form of emotional companionship. In addition, the use of AI for both emotional and sexual interaction has also resulted in addiction; in fact, 46 per cent of respondents indicated they have been affected at a similar level to the addictive nature of pornography.

At the same time, social stigma still exists regarding AI and sexual exchanges. More than 60 per cent of individuals in India consider sexual exchanges with an AI to be cheating on their partner, and almost 70 per cent report that they would be shocked to find out that their partner was engaging in erotic interaction with AI.

Additionally, almost 70 per cent of individuals do not feel comfortable sharing their AI chat history with their partner, and both genders show this uncomfortable feeling, with women exhibiting a larger discomfort than men. This data indicates a growing disparity between private experimentation with AI for sexual purposes, and the morality of public attitudes.

In India, divorce rates are among the lowest globally, as arranged marriages make up the largest number of marriages; and although there appears to be a strong sense of marital stability, technology is redefining how couples interact. An AI is no longer simply an assistant to an individual, but an emotional entity within a couple`s interactions.

Sybil Shiddell, who is the country manager for Gleeden India, commented, “We see an emotional change occurring as AI becomes not just a functional tool but also a place where people can seek validation, make fantasy, or find comfort. Many people are exploring this new world in secret; feeling guilty and curious at the same time, and yet many of these  people feel their partner has been unfaithful for doing the same thing. This is not really a disruptive force because of technology but instead because of emotional responses to AI. The future of partnership and relationships will be determined by the way people establish boundaries, are honest with each other, and build intimacy in a time when AI will play an important role. As the Gleeden–IPSOS study indicates, it is not if AI will change our relationships, but in what way, how much will be affected, and how will these changes affect our emotional connections?” 

Divorced Singles Choose Stability Over Intensity

According to Ravi Mittal, who is the founder and CEO of the application, "Our users have been through a great deal of loss and have learned painful lessons from them. Their understanding of love has developed over several life experiences, so they are not easily impressed by romantic gestures. Rather, they are more attracted to things like consistency, emotional reliability, and the intent behind the actions. That makes sense because large romantic gestures typically diminish over time; the other behaviours last your lifetime."

Almost 90 per cent of the respondents reported that the emotional void left by the sudden outpouring of affection is not worth the trouble of being separated; while 39 per cent would prefer consistent communication, predictable behaviour, and emotional support to receive a significant gift for V-day.

Clarity Is the New Romantic Gesture

Ambiguity does not appeal to most individuals who have been given the opportunity to re-establish love. 44 per cent of women from 30–40 years of age expressed that clear communication regarding the intended direction of the relationship represents their ideal Valentine’s Day gift. Moreover, some think that smaller ongoing gestures of kindness hold more weight than ostentatious gifts.

There is an emotional gap in mid-life

This emotional shift does not pertain solely to the divorced single population. The Gleeden - IPSOS survey of over 1500 adults living in the top tier (Tier-1) cities and lower tier (Tier-2) cites of India illustrate the ongoing emotional gap present between Indians over the age of 40. The results of the study indicate that 43 per cent of individuals have admitted to committing some form of infidelity (whether emotional or physical); Tier-2 cities have been shown to have a higher degree of reported infidelity (46 per cent) than Tier-1 cities. Additionally, the study stated that 50 per cent of individuals surveyed stated that emotional infidelity is a more damaging form of betrayal than physical betrayal; therefore it is highly probable that emotional exclusivity in mid-life relationships is of significant value to individuals.

Finding home in our hearts

As we focus on our careers, children, and day-to-day life, many Indians between the ages of 40 and 60 report less conflict and more emotional dissatisfaction than those who are younger than them. Increasingly, our emotional connection with our partner is seen as the basis for a long-lasting and happy relationship.

According to Sybil Shiddell, country manager of Gleeden India "Our research shows that when someone over the age of 40 has an affair, it has nothing to do with wanting to have sex; the person is searching for someone to lend an ear and provide a positive emotional experience. So, when someone says they have cheated on their partner, they are not looking for another person to have sex with, but rather for someone who understands them and makes them feel valued and connected emotionally. Valentine’s Day is a reminder of what is missing from the relationship(s) instead of highlighting why the relationship(s) is/are not working."

New meaning of love

People of all ages, including divorced singles learning to trust again, and midlife couples looking for companionship, are communicating the same message this Valentine’s Day. This Valentine’s Day was about more than flowers, extravagant proposals, or elaborate celebrations. It is about emotional support and being there for one another in a consistent way rather than only providing your partner with what she/he needs after a huge emotional rollercoaster; having an emotional connection rather than having lots of performance related activities; and providing your partner with emotional clarity instead of emotional confusion.

A new study by Indian dating app, QuackQuack, shows a split between how the young and the mature daters are celebrating the day of love. 

The survey shows Gen-Z choosing Romantic Fasting, while Millennials are approaching the day like a well-planned chess match.

The study was conducted among 10,853 Gen-Z and Millennial daters between the ages of 20 and 35 from metros, suburbs, and rural towns. Respondents were chosen from various professional backgrounds, and all of them have completed over 3 months as active online dating app users.

The app`s founder and CEO, Ravi Mittal, commented, "Gen-Zs are going in total airplane mode this Valentine`s Day. Mostly, it is to avoid the pressure of labelling an ongoing connection, or going over-the-top one day and not being able to follow through the rest of the year. Though the young daters are serious about their matches, they are still in the exploratory phase where there`s no rush to define a relationship. Millennials, on the other hand, are picking up the pace. They are choosing to make an effort and seal the deal on matches they have been courting for a while. It`s not performative. From where we are standing, their effort looks really genuine."

Gen-Z`s Romantic Fasting
For 33 per cent of daters between 20 and 26 years of age, Valentine`s Day 2026 has turned into a non-event. These respondents disclosed that they are deliberately avoiding new matches and making plans with existing matches on and around V-day.

The romantic pause is a conscious choice made to avoid making promises too soon or rushing into commitment because of the emotional high of the day. The romantic fasting trend among Gen-Z is to say they don`t need to soft launch a relationship on February 14 to validate the seriousness of it.

5 in 7 daters also shared that the day is filled with comparison anxiety, which is never a good foundation for any relationship.

Nikita (25) from Delhi, said, "I am really taking these days for self-care and slowing down on the interaction; just for these few days. I don`t like forced milestones. Just because it`s V-Day doesn`t mean I have to turn my new match into my boyfriend. I`d rather it happens naturally."

Millennials turning into strategic daters
Millennials have suddenly gone strategic, with 39 per cent of women and 21 per cent of men from Tier-1 and 2 cities using the day as a compatibility test.

They are looking at it as a checkpoint to assess effort, emotional consistency, and if they are on similar wavelengths. Ashwini, a 29-year-old software engineer from Mumbai, said, "My goal this Valentine`s Day is to check if our efforts match. Like, is he making plans or leaving it all on me? Is he communicating well? Is he too indifferent about the day? I`m not asking for a diamond ring here. I am checking the pattern."

Over 4364 Millennials voted a well-planned coffee date higher than a last-minute reservation at a fancy restaurant. This generation has been through it all, and this year, they are turning pro at reading between the lines.

Quiet Romance Era
6 in 10 Gen-Z daters who are not outright declining the day are opting for a no-gift and no-date policy. Instead, they are choosing quiet check-ins with relatable memes and emojis that say "I am thinking of you."

This quiet romance version is more about emotional protection. 26 year old Anshu commented, "If it`s real, it won`t need a strong hashtag to take over my heart."

Feelings with follow-ups
Unlike GenZs, Millennials are not fasting. Instead, they are busy filtering. The survey data shows that almost 43 per cent of daters between 28 and 35 are making Valentine`s plans with matches they see as having long-term potential.

There`s no more drifting; Millennials are now seasoned daters who are seeking direction. While the younger daters are avoiding serious talks on the day, Millennials are comfortable discussing future expectations, exclusivity, and emotional readiness to take the next step.

A new survey by happn, the real-life dating app, highlights a clear shift away from performative romance toward relationships built on shared routines, real conversations, and mutual effort.

Interestingly, the way singles see love today closely mirrors the love stories they relate to on screen. Nearly 29 per cent say they want a slow, everyday love like Little Things, while 28 per cent prefer compatibility-led partnerships similar to Piku. Messy-but-growing relationships, like Friends, resonate with 24 per cent, and 19 per cent connect with the quiet realism of The Lunchbox. Together, these preferences signal a growing move toward authenticity over idealised romance.

This evolving idea of love is also reshaping what singles find attractive. While 35 per cent of singles prioritise clarity about intentions, generational differences are clear. Gen Z leans toward emotional openness and honest conversations (29%), whereas Millennials prioritise clarity and relationship definition (41 per cent). Consistent effort and emotional safety continue to matter, reinforcing how trust and emotional security are becoming central to modern dating.

Reflecting these shifting priorities, pop culture continues to shape how singles understand their own relationship journeys. About 33 per cent identify with balancing independence, ambition, and love like Emily Cooper in Emily in Paris. Emotionally honest, real-talk-first connections such as Dimple and Rishi in Mismatched resonate with 27 per cent, while 23 per cent seek deeper emotional connection beyond surface romance, much like Bridgerton. Meanwhile, some singles (16 per cent) relate to choosing peace after emotional chaos, echoing Tara’s journey in Made in Heaven.

And what does romance look like in real life? Increasingly, it’s simple and intentional. Many singles say the ideal Valentine’s Day is a long conversation, a quiet walk, or spending meaningful time together, reflecting a move away from grand display toward presence and emotional connection.

Karima Ben Abdelmalek, who is the CEO and President, happn, said, "Romance isn’t disappearing, it’s becoming more real. Our survey clearly highlights that singles today are seeking connections that feel emotionally honest, safe, and natural. They are moving away from performative dating and toward relationships built on clarity, trust, and shared everyday moments. At happn, we’ve always believed dating should reflect real life, helping people connect through genuine encounters that can grow naturally, at their own pace."

Together, these insights reflect a broader cultural shift: modern dating is becoming quieter, clearer, and more intentional. Singles are choosing emotional safety over spectacle, and everyday connection over performative romance.

However, behind all the happy-looking pictures found on social media posts and family memos, many couples seem to be together, but in reality, there may not be a genuine connection between them. The results from a survey conducted by Gleeden and IPSOS with over 1500 respondents from Tier 1 and Tier 2 cities indicate that a wide array of needs and expectations must be met for a couple to be able to feel fulfilled in their relationship.

The findings indicate a substantial disconnect for most people and that most people don`t even realise how strong their connection with each other is until they properly explore their feelings about their relationship.

Sybil Shiddell, country manager, Gleeden India, states that "The changing nature of relationships is exhibiting a major shift. People are now focusing more on emotional fulfilment than on commitment and are seeking deep, lasting connections instead of the convenience of the moment. As this survey illustrates, emotional fulfilment has eclipsed commitment as a major element of a successful Indian relationship. Furthermore, as more people understand that love can only grow through consistent communication and mutual respect, they are less likely to stay in unfulfilling and stagnant relationships."

Feel it, don’t just say it: The emotional gap

Many believe emotional connection is the "invisible glue" that binds all love and other intimate relationships together. Still, many couples, even those that are both committed to each other, now share the same physical space without an emotional relationship — thus creating an environment of lonely silence. This emotional disconnect is most likely to be seen in smaller cities, like Tier-2 in India, where societal values often discourage open emotional expression.

Overall, the survey found that 51 per cent of participants reported that they experienced unfulfilled feelings of emotional connection within their relationship, increasing to 55 per cent in Tier-2 cities compared to 46 per cent for Tier-1 cities. Therefore, it appears that the emotional neglect of partners may be a larger contributing factor to relationship problems than conflict between partners.

Touch me, but also talk to me: The intimacy debate

While it is generally thought that emotional intimacy will lead to physical intimacy for many partners, physical intimacy decreases with time due to routine, stress, and communication breakdowns. In more conservative social settings, such as Tier-2 cities, many partners are embarrassed to discuss the topic of sexual intimacy; therefore, the divide may be increased even more. The survey found that 38 per cent of participants across all Tier-1 and -2 cities felt that sexual intimacy was missing from their relationship, with Tier-1 city respondents reporting 34 per cent missing it, and Tier-2 reporting 41 per cent. Therefore, intimacy is not merely something that is physical; it is directly related to emotional comfort and trust.

Same love, no thrill: The boredom factor

Long-term relationships typically fall into predictable patterns where romance gives way to routine and passion is replaced by practicality. Although stability in long-term relationships is desired, many individuals, especially those in Tier-1 cities, feel they are losing the excitement and thrill they originally shared in their long-term relationship. The survey concluded that at least 42 per cent of respondents feel that they lack excitement or thrill in their long-term relationship. This shows that emotional monotony in long-term relationships is a universal issue that occurs across all Tier-1 and Tier-2 cities.

We live together, but don’t really talk: Communication crisis

Communication is a vital component in a strong relationship; however, most people who are in a couple relationship don`t communicate on anything other than a logistical basis (scheduling, finances) or based on obligations to their family (child care). Over time, the inability to communicate on a meaningful level creates an emotional gap between the couple; even in the best of relationships. Survey results when broken down show this trend; a high percentage of people about 44 per cent indicated that they wish they had better communication skills to improve their relationship experience. This gap exists in both Tier 1 and Tier 2 cities.

While many couples have expressed their dissatisfaction with the amount of communication in their relationship, the survey also demonstrated that many couples are content with the level of communication between them. Approximately a quarter of all respondents (25 per cent) expressed total satisfaction with their relationship, and this percentage has remained consistent in all areas studied.

The Gleeden - IPSOS survey offers a snapshot of the changing face of romantic relationships in contemporary India. It indicates that romance is no longer simply about staying together; rather, it is about continuing to grow together. For many Indians, this process has just begun.

Conducted by Indian matchmaking and matrimony app Rebounce, the survey shows how there is a shift in how Indians are approaching love, remarriage, and second chances.

Rebounce`s founder and CEO, Ravi Mittal, explained, "Seeking love after divorce or considering remarriage after loss is slowly moving away from being a taboo to a conscious and hopeful next step. The early traction of our app clearly shows that Indians are no longer stuck in the failed marriage narrative. The new generation believes in continuing to live a full and happy life, and giving love a second chance is a huge part of it."

Casual swipes are out, high intent is in

The user data shows that over 53 per cent of men and 64.6 per cent of women on the app are actively looking for marriage, not merely exploring or seeking casual dates. The data clearly indicates that second chances are pursued with more intent and purpose.

The typical age of the app`s users is early 30s, and they are noted to be more emotionally mature, seeking long-term stability, and most of them are presently navigating or dealing with the aftermath of a serious life event, such as divorce or loss of a loved one. On average, women seeking second chances are around 35 and men 31, debunking the myth that remarriage is a later-life decision and is only pursued for companionship, not romance. Data from the app also show that 8 out of 10 Indians are specifically looking for love, not just a marriage of convenience or company for old age.

Single parents looking for commitment

The app’s consumer data provides a telling insight into the mindset of single parents. 55 per cent of single fathers and 68 per cent of single mothers are looking for marriage-led relationships on the app.

Compatibility, not stigma

The data shows an interesting trend: users are not rigid about their match`s marital history, signalling a notable shift toward compatibility-first relationships and remarriages, where emotional alignment, values, and clarity matter more than labels. Even something as simple as travel compatibility is prioritised over the past experience of a match, with the numbers showing over 57 per cent of men considering travel compatibility an important factor, and only less than 9 per cent taking marital history into consideration while looking for the right match. The numbers also prove that users are serious about a future together.

More than success, it`s a change in mindse.
This reflects a positive shift in people`s mindset. Divorce is no longer the end. The app shared that users look at divorce or separation as a mere pause before another beginning.

When it comes to users seeking long-term relationships, the finding is intriguing. Men with 22.2 per cent are more interested in an exclusive, long-term relationship than women with 16.1 per cent. Men and women are noted to be displaying relationship and partner-seeking patterns that stem from more clarity, lived experience, and courage to restart. 

According to a recent consumer study by Indian dating app QuackQuack, 57 per cent of women actively use new-age techniques and strategies to filter, protect, and attract the most compatible matches. The non-stop swiping with the "the next one might be even better" mentality, or the matching for validation, is slowly coming to an end. The survey reveals that it is being replaced by an intentional and self-protecting dating style, which has altered how profiles are curated, conversations unfold, and connections are formed.

The online survey was conducted among 9685 active female daters from metros, suburbs, and rural India. Participants were between the ages of 20 and 35, and belonged to different educational and professional fields, including IT, healthcare, finance, sales and marketing, education, content creation, and entrepreneurship.

The app`s founder and CEO, Ravi Mittal, commented, "As a dating app, we have several safety checks in place to protect our users, but protecting their feelings or from getting their hearts broken is another thing. This new self-protective dating style among women reflects emotional maturity. Women are not dating to fill a void or meet their checklist. They are dating with the intention of finding peace in love, understanding themselves better, and making room for meaningful connections. Their strategies are more conscious than cautious."

Female Gaze
Connections made on dating apps were always thought to be built on superficial attraction. People with attractive profile pictures get more matches. But that`s not the case, and women are here to prove it. 87 in 100 women disclosed that the female gaze does not fall on physical appearance, but rather on how emotionally mature and intelligent the profile appears in one glance. Over-polished or perfectly posed photos, or ultra-strategic bios, don`t stand out for women. 48 per cent of female daters said they want relaxed, real, and layered; a candid smile, some silly bio that talks about lived experiences, and hints rather than explains. The female gaze loves a profile that attracts curiosity instead of demanding attention.

Soft Launching
Dramatic romance updates and declarations are still there, but more women are slowly moving towards a softer launch: a whisper before the announcement. 36 per cent of women between 25 and 35 years of age explained that they prefer gradually introducing their partner through social media stories and posts, with a blurred photo here, a special mention of "mine" there. Anita (33), a professor from Delhi, shared, "I always felt that slow introduction helped me protect mine and my partner`s emotional boundaries, but at the same time, we have the flexibility to share our happiness with the world. With soft launching, you avoid external opinion and even premature labels, and still have the scope to assess compatibility."

Profile Shielding
One of the most interesting shifts in recent years is the technique of Profile Shielding by women. 41 per cent of female daters from metros and smaller cities revealed adding intentional layers to their profiles to avoid emotional burnout. These typically include clear mention of deal breakers, clear intent indicators, minimal disclosure through bios, and more. 4 in 5 women say profile shields have helped them avoid mismatched expectations, unwanted matches, and emotional labour on incompatible connections. 27-year-old Prakriti from Bengaluru said, "This is not a guarded approach. I see it as being emotionally responsible. Certain information about me should only be available to people who are close to my heart; that`s how you protect yourself from getting hurt. No amount of dating app safety features or filters can save you from a heartbreak if you are not making a conscious effort."

The new beginning comes with a lot of lessons, understanding, clarity, and determination toward a far more honest approach for the "next time around." A recent study by Indian matchmaking and matrimony app Rebounce, revealed that 3 in 5 divorced singles who re-entered the dating scene in 2025 now have new deal-breakers that did not exist during their first marriage. 

The data shows these are not unrealistic expectations but rather practical survival skills learned the hard way. The user study was conducted among 5834 active daters who are divorced or separated. Participants ranged in age from 27 to 40 and came from Tier 1, 2, and 3 cities. 

The app`s founder and CEO, Ravi Mittal, said, "The study reveals a clear change in mindset about second chances. People are no longer ready to settle or compromise. Second chances have become more about newfound clarity and intentional compatibility. Divorced singles are highly emotionally literate; they know what didn`t work, what eventually hurts, and they are making conscious efforts not to repeat the pattern."

Emotional availability is now a non-negotiable
One of the top deal breakers to emerge in the survey is an emotionally unavailable partner. Nearly 44 per cent of women and 32 per cent of men from metros and suburbs shared that they have ignored emotional unavailability before, excusing it as a hectic schedule, preoccupied with office works, and even "we have been married too long;" but they realised that being emotionally available is a choice that can be made even at the busiest of hours and in the longest of marriages. Tarini (35) from Mumbai, said, "Silence is not strength and quietly staying with an emotionally unavailable partner is not doing any good to your mental health or the health of your marriage. I understand that now."

The study reveals that divorced daters are now paying close attention to how people communicate, what they say, how long they take to say it, and how consistent their actions are with their words. Rajeev, 38 year old pediatrician, commented, "For me, slow replies are completely fine. I understand that we are all grown adults, not teenagers with only love to think of. But detachment and inconsistencies are unacceptable. I don`t want to do the emotional heavy lifting all alone once again."

Financial transparency
Money might still be an awkward topic for young daters, but daters focused on second chances are more direct about it, calling it an absolutely necessary conversation. 6 in 10 people between 30 and 40 explained that it is not about how much a match earns but understanding how responsible they are with their earnings. Financial secrecy and irresponsibility have become a deal breaker for many second-time daters. 33 year old Samira from Delhi said, "It doesn`t mean divorced singles are money-minded. It`s just that we know how debt or other secret financial obligations on a partner can affect your life. Understanding spending habits, and to some extent, having an idea of someone`s earnings, is honestly practical, no matter what anyone says. I am working; I don`t need a provider. But I need someone who`s upfront and not spending beyond his capacity for showing off."

"Subtle" disrespect
Almost 31 per cent of female daters above 30 years disclosed facing subtle disrespect in their first marriage, mostly masked as "just a joke" and everyday dismissals. They addressed being talked over often, being cut off mid-conversation, mocking emotions, and brushing off concerns as "you are such an overthinker," and now strictly consider any such behavior as a deal breaker in their renewed attempt to find love. Paromita (38) from Kolkata said, "My threshold for all these has sharply dropped since my divorce. I don`t want a man who doesn`t think I deserve respect."

Emotional closeness and mental distraction, which was previously thought of as harmless, are quickly becoming part of what betrayal means to couples today.

The Gleeden - IPSOS study of infidelity included 1,510 responses from individuals living in both Tier 1 and Tier 2 cities. The study shows married couples are setting up complicated and strict rules for what they believe constitutes a commitment today. Rather than a simple "yes" or "no" for fidelity in the future there will be multiple layers of expectations.

Not just an affair anymore

Infidelity last decade was based on sexual infidelity being the most important thing. Today, 53 per cent of respondents said that sexual intimacy outside of marriage with a regular partner is infidelity; 47 per cent said any form of intimate relationship with the opposite sex outside of marriage is infidelity; finally - and surprisingly, given the slightly lower percentage - 40 per cent of respondents said that one night stands are cheating. The same trend continues at the city level. In Guwahati (62 per dent) and Mumbai (60 per cent) the condemning view of adultery continues; Hyderabad (40 per cent) and Bangalore (59 per cent) follow closely behind. Physical exclusivity will continue to be a requirement of Indian marriages moving forward.

It’s not just what you do, it’s who you feel

What has changed the most in terms of how emotional loyalty is judged today? Currently 40 per cent of Indian adults say that the emotional connection formed with someone else is also a form of infidelity.  Among those living in cities that are beginning to grow rapidly, this is the most pronounced. Guwahati has 52 per cent, Patna has 44 per cent and Kolkata has 40 per cent of respondents indicating that developing an emotional bond with someone other than their spouse is considered a gross violation of the relationship of trust. Even in large metropolitan areas like Bengaluru (37 per cent) and Hyderabad (33 per cent), emotional betrayal is almost as harmful as physical betrayal. In 2026 marriage is no longer just about staying faithful through physical means, but rather the couple must also have the same emotional and mental fidelity.

Your body is here, but your mind isn’t

Nearly 39 per cent of adults in India believe there is also an act of infidelity when you are thinking of someone you personally know while having sexual relations with your spouse. This number increases significantly in cities like Mumbai (34 per cent), Guwahati (46 per cent), Kolkata (30 per cent), and Hyderabad (32 per cent); therefore, it is to be expected that many adults living in urban centres, intimacy between couples must include emotional and mental presence in addition to physical intimacy.

Private thoughts, public guilt

Publicly display your feelings of guilt by privately thinking about someone you know while masturbating. For example, approximately 31 per cent of Indian adults reported feeling that if a person is thinking of someone they personally know while they are masturbating represents infidelity. This belief is strongest in Ludhiana (40 per cent), Guwahati (37 per cent), and Mumbai (30 per cent), indicating that nowadays, many Indians expect loyalty not only in deeds but also in imagination.

2026 and infidelity within Indian marriages

A survey by Gleeden and IPSOS on infidelity in Indian marriages has shown a shift toward deeper emotional and psychological intimacy between married partners.

Sybil Shiddell, country manager of the app, says, “Married couples have also become more vulnerable to perceived betrayal. Infidelity, in 2026, is defined as more than just sexual contact with another person; it also includes who you emotionally rely on, who you fantasize about or think of sexually, and where your mind travels when feeling aroused. As such, married couples today must exhibit loyalty to one another not only through physical acts of fidelity, but also through attentiveness, fantasy, and emotional availability in their marriages.”

According to a recent survey by Indian dating app QuackQuack, 37 per cent of daters from metros and suburbs are adopting the "sunset clause" in their dating life to ensure that their romantic pursuit does not aimlessly go on for ages. 

They want their dating app usage to be time-bound, bringing in a significant shift to a highly self-aware dating style. This new year, daters are protecting their time, energy, and emotional bandwidth over everything else.

The app`s founder and CEO, Ravi Mittal, said, "We are seeing users becoming more intentional in their choices; it started from 2024, but we are hoping for it to peak this year.

The young daters have come a long way; they are doing regular check-ins to see if a match is just not going anywhere and changing things up based on deep introspection; they are looking for compatibility that isn`t just values and hobbies.

Career has become a significant factor in their compatibility.

We are really glad to see the young daters take online dating from a casual fling spot to a platform for conscious and calculated dating."

The survey was done among 7583 active users from Tier 1, 2, and 3 cities between the ages of 22 and 35.

Participants were selected from different professional and educational backgrounds for a comprehensive study of the upcoming trends.

The sunset clause

No more endless scrolling.

Daters from Tier 1, 2, and 3 cities shared that they are setting a clear timeline for their dating app usage, the most common being 6 months and 1 year, with some going for the "until I meet the right one".

The sunset clause is trending in 2026 because dating is no longer just a background activity. Singles from across the country are looking for more outcome-based app usage instead of doom scrolling every day. 

Mindful exit plans are leading to faster and more meaningful matches, reported almost 28 per cent of the survey participants.

Anjali (27) from Pune, said, "This year I have decided to try out online dating for six months; I think it will give me a sense of purpose, and the deadline would be good for someone like me who doom scrolls even on dating apps."

Matching ambitions

Love matters, but so do lifestyle and career choices. Over 41 per cent of daters in 2026 prioritise career rhythm, ambition matching, and work-life balance while looking for a partner.

Vihaan, a 28 year old CA, said, "Career matching isn`t about finding a partner in the same field; rather, it is about the same career goals, pace, and priorities. Say I am starting a business; I`d want a partner who understands the unpredictability that comes with it.

In my case, I really want someone who understands how hectic my work can get, with long hours and working overtime. These things can eventually create issues in relationships."

Retro compatibility

Millennials above 30 years of age are looking for their future in the past.

3 in 5 millennial daters from Tier 1 and 2 cities are seen matching based on shared nostalgia: 90s and early 2000s music, pop culture, movies, similar childhood rituals, and having lived through almost similar phases of life growing up.

Ankita (32) from Delhi, joked, "I bonded with a match over discussions on pre-social media dating, while chatting on a dating app. Also, it felt great that he got all my references without having to look them up."

Connection reviews

According to 18 per cent of women and 11 per cent of men between 25 and 35 years of age revealed that they borrowed a workplace habit and turned it into a dating practice: intentional check-ins on ongoing matches every few weeks.

They check for communication gaps, connection rut, expectation vs reality, and emotional satisfaction. Ashish (29), working in Bengaluru, said, "It`s better than dragging a dead connection or silently wondering if things are going to go the way I want them to be.

I do an internal review in my mind, and I have even looped in my matches sometimes, asking them what they feel about the connection. Trust me, it has saved me a lot of time and energy on the wrong people."

The online survey was conducted among 8567 GenZ daters aged between 18 and 26 from Metros and mid-tier Indian cities. Participants are active users of dating apps for at least 3 months.

The app`s founder and CEO, Ravi Mittal, commented, "Dating is now much more than physical appearance or coming off sorted. It`s more meaningful and intentional. Especially when it comes to Gen-Z daters, they want to look deeper; today, even texting carries emotional weight: the tone, the pace, even how many emojis were used in a text matter. We are noticing that over the last year, small choices make a huge impact when it comes to Gen-Z dating style."

Vulnerability is digital currency
The survey says 41 per cent of daters between 22 and 26 shared that they feel more comfortable interacting when a match shows honest vulnerability. 7 in 10 respondents said that while they don`t appreciate trauma dumping from the first chat, they are tired of emotional poker faces. Sharing about some quirky habit or admitting to having some flaw instantly makes a conversation more human and easy-flowing. It shows that the person is neither scared of being their authentic self nor will they expect their partner to act put-together at all times. Such conversations encourage a deeper connection from early on. Aisha (25) from Delhi said, "I don`t like mysterious people who give a `nobody knows me` vibe. Those over-polished or mystery-types don`t work in today`s day and age. People want to meet real people."

Response time equals emotional feedback
Over 33 per cent of women and 25 per cent of Gen-Z men from Tier 1 and 2 cities revealed that matches with inconsistent response time make them feel less valued. The timing matters just as much as the quality of interaction; if both are not aligned, it is often interpreted as love bombing. Respondents explained that while a fast reply does not immediately mean genuine interest, disappearing mid-conversation without explanation almost always translates to unreliability and disinterest. For Gen-Z, timing reads as intention. Abrupt or delayed replies without context trigger negative assumptions, even if the reason is innocent.

Long texts over lazy replies
The survey further finds that 4 in 6 Gen-Z daters over 22 said they find a connection more smooth-flowing when the message length is mutual, not minimal. Longer messages are clingy is just another internet folklore, according to these daters. Aditi from Mumbai said, "Sending a long text doesn`t make you look too available. What even is that? If anything, it makes you look interested and readable."

Lastly, 17 per cent of participants called unbalanced effort the biggest disruptor of relationship rhythm. "One person pours their heart out, and the other replies with a `K`, how`s that even fair?" asked Ruhani (25). She added, "If I write a thoughtfully witty text and get a lol, I mentally unmatch immediately. It`s not just about the number of words; it`s the intent." 

Indian dating app, QuackQuack, reports seeing noticeable shifts in user behavior as they re-evaluate their choices, dissect old conversations, and slightly panic about walking into another new year without a plus one. The app shares that this sudden romance audit is reshaping the way people match, chat, and commit.

The year-end survey was conducted among 9746 users from Tier 1, 2, and 3 Indian cities, among active dating app users between the ages of 22 and 35.

The app`s founder and CEO, Ravi Mittal, commented, "This December, dating is suddenly far less casual and far more reflective; we see this swift shift every year. The new year approaching sparks some sense of urgency, but we are glad to see that young daters are still making intentional choices. Moreover, we are noticing that people don`t want more matches; they want the right one. Users are reflecting on their own dating patterns, questioning their past choices, and surely raising their own standards."

Resolutionary dating
Not just gym memberships, dating resolutions also skyrocket as the new year rolls in. Almost 44 per cent of daters between 22 and 28 admitted to rethinking the dating choices they made in the past, and three in five daters say they no longer want to settle for less. The trend has led to a resolutionary dating style, where users are focusing on more conscious matches. They have stopped entertaining low-effort connections and started reflecting on their true desires in a relationship, instead of blindly following what looks good on paper. "Consistency", "worth my effort", "emotionally available" are some of the phrases gaining popularity in user bios as daters welcome 2026.

Chat autopsy
Year-end brings with it some overthinking along with reflection and introspection. 3 in 5 daters from Tier 1 and 2 cities disclosed revisiting old chats to see where things went wrong or pinpoint the flaw in them for better conversational skills on their next try. This trend is more commonly seen among daters who experienced sudden ghosting, almost-relationships, and unintentional situationships. Advait (26) from Pune, said, "I went back to all the chats with matches that didn`t work out, and dissected every haha, and every dry reply. It helped me recognise certain things about myself, and in some cases, I realised that the match was not compatible to begin with; I was just desperate to make it work."

The plus one panic
The end of the year doubles up as the busiest wedding season, creating a slight panic among the singles who are bound to hear the almost ominous, "You are next." 27 per cent of women and 31 per cent of men above 26 shared feeling increased dating anxiety during this period; some confessed to going back to old matches only to understand that they didn`t work out for a reason. The report said 18 per cent of daters disclosed fast-tracking some conversations to make one match land, but the rush has never ended well for most of them. However, 2 in 5 matches above 30 claimed that the panic is not always a bad thing; some explained that it has made them bolder in terms of approaching matches and even being more honest about their expectations with quicker disclosure of non-negotiables. Panic has also led to some form of clarity for many daters. 

The new generation is breaking the long-standing taboo around remarriages. Over 28 per cent of the survey participants openly shared that they are interested in starting over after their divorce, not letting a marriage that ended define the rest of their lives.

The study by Indian matchmaking app Rebounce for divorced, separated, and widowed singles, was conducted from mid-November to mid-December among 5837 daters who were previously married. Participants ranged in age from 28 to 50 and were selected from both metropolitan areas and smaller cities.

Rebounce`s founder and CEO, Ravi Mittal, commented, "Remarriages in India were seen as a compromise. But the shift that`s happening now is eye-opening. Remarriages were never about replacement or `just finding a companion for old age`. It is literally about finding the love these individuals deserved, a love that is healthier, more peaceful, and compatible."

Women are leading the shift
Survey shows that over 35 per cent of divorced women from Tier-1 cities find matchmaking apps dedicated to second chances more useful and comfortable while giving love another shot. Akriti (35) from Bengaluru, said, "When I finally decided to move on after my divorce, apps were so much more reliable than relying on people to find me the right partner. I had complete control of what kind of partner I would attract. That`s something that helped me find someone interested in me despite all I have been through." Survey data also indicates that while women face more challenges, they are still emotionally clearer in their expectations during their journey of remarriage than men.

Men want emotional compatibility
Divorced and separated men between 30 and 40 years disclosed that their biggest fear was not just societal judgment and rejection; it was falling back into the old pattern. 3 in 5 men ready for remarriage shared they now look for emotional compatibility, and prefer discussing goals and emotional alignment before committing. Among men, 21 per cent shared they still struggle with vulnerability owing to the failed first marriage, but matchmaking platforms designed specially for divorcees have helped them open up their vulnerable side to someone who not only understands it but has been through the same.

Metros and suburbs
The survey shows that the shift in mindset is more visible in Tier-1 cities, like Delhi, Mumbai, Bengaluru, Hyderabad, where there`s a growing acceptance and openness towards remarriages, while Tier-2 cities are still struggling under family and societal pressure, though much less than a decade back. Vasu, a 38 year old doctor from Bengaluru, said, "I won`t say there`s no stigma at all here in the metros, but yes, we care less about what people think. For me, finding the happiness that I know I deserve is more important than looking like a saint in society`s eyes. I guess that`s a privilege of living in a Tier 1 city."

Second chances mean clearer intentions
For many daters in Tier 1 and Tier 2 cities, love the second time around feels noticeably different. They’re entering relationships with far more clarity than they did in their first marriage. This time, boundaries matter; 3 in 4 daters actively prioritise them. There`s a visible shift in expectations: about 41 per cent of respondents disclosed that they are no longer looking for someone who completes them; rather, they are seeking a partner who complements their goals, values, and personality. Priya (36) from Delhi commented, "I am not going to jump into something blindly anymore. I value my experience too much to make uninformed and rushed decisions. I believe that`s what`s unique about a second marriage. It`s so much more grounded, mature, and overall starts on a stronger footing."

All these changes combined with finding deeper meaning in life has resulted in enormous growth in the way couples define and expect from each other.

The latest Gleeden x IPSOS survey, which surveyed 1,510 adults from Tier 1 cities such as New Delhi, Mumbai, Bengaluru, Hyderabad, Ahmedabad, and Kolkata, along with adults from smaller tier 2 cities such as Jaipur, Ludhiana, Patna, Kochi, Guwahati, and Indore, provides an insightful overview of how relationships will be formed and function in 2025.

Here are the top 5 trends of 2025:

Couples will redesign their relationships 
While love and companionship remain important, couples today are open to developing new ways to bond and build memories. An overwhelming percentage of survey participants (52% in tier 1 cities & 54% in tier 2 cities) stated they are comfortable having sexual encounters with others besides their primary partner. Additionally, cities such as Mumbai (60 per cent), Indore (62 per cent), Kolkata (59 per cent), New Delhi (56 per cent) and Bangalore (40 per cent) demonstrated varying degrees of openness to this possibility.

The transition of urban couples toward being more emotionally transparent is reflective of a new paradigm shift regarding monogamy. Rather than viewing monogamy as an expectation imposed on a couple, urban couples are starting to think of their relationships as something they choose and create together through negotiation. In other words, the exclusivity of a relationship can no longer simply be assumed; instead it must now be negotiated together by both partners.

Emotional affairs go mainstream
While couples are exploring physical boundaries within their relationships, they are now also exploring emotional boundaries. In fact, the results of a survey have shown that 37 per cent of respondents from Tier 1 cities and 43 per cent from Tier 2 cities have established emotional connections with individuals outside of their primary relationship. Some cities with the highest levels of emotional involvement include Guwahati (52 per cent), Hyderabad (44 per cent), and Kolkata (42 per cent), while even metropolitan areas like Delhi (38 per cent) and Mumbai (37 per cent) indicate an increase in emotional involvement.

The fact that emotional relationships are now functioning as parallel support systems for couples to provide guidance, support, understanding, and validation is noteworthy. For example, in cities such as Bangalore and Mumbai, where there are very high rates of stress and extremely fast-paced lifestyles, many couples are finding ways to fill that gap through the companionship of other people emotionally. In most cases, these couples are not necessarily looking to end their existing relationships; instead, they are looking to fulfil their emotional needs in ways they do not typically define as “infidelity” or “cheating” but rather as “connecting with another person".

A space for fantasies 
If the secret sanctuary for relationships in 2025 is not to be found at home, then it is probably in the realm of fantasy. It appears that almost 40 per cent of respondents in both Tier-1 and Tier-2 areas have admitted to thinking about someone they know while sexually intimate or during masturbation. The cities showing the strongest indication of this trend include (in order): Hyderabad (50 per cent), Mumbai (46 per cent), Indore (46 per cent), and comparatively lower participants in Kochi (32 per cent) and Delhi (40 per cent).

Fantasy has moved away from being viewed as an act of infidelity, to being thought of as a way of playing out the individual’s mental landscape of excitement, novelty, or escapist fantasy. More and more couples de-stigmatise their fantasies and regard them as mental play and understand that the use of one’s imagination does not equate to being unfaithful, but that these imaginative experiences are usually regarded as psychological play.

Flirting as emotional air conditioning 
Flirting can now be defined as a way to relieve tension from the relationship and/or an emotional outlet; flirting has gone from a taboo to an emotional outlet from relationships. Survey responses indicate that 44 per cent of respondents in Tier-2 and 39 per cent in Tier-1 reported that they engaged in online flirting. Cities with high percentages of online flirting include Guwahati (54 per cent), Bengaluru (38 per cent), Kolkata (38 per cent), and Kochi (38 per cent). Flirting in real life shows similar percentages with 42 per cent of respondents in Tier-2 and 35 per cent in Tier-1, with Indore, Jaipur, and Ludhiana being particularly high in participants.

Today, flirting may not have the same stigma as previously, as it is often a way of being acknowledged and seen by others. In metropolitan areas like Delhi and Mumbai, it is common for individuals to experience stress and burnout from their jobs, and with little time for their intimate relationships, they use flirting as a “refresher” or emotional release. More couples realise that flirting can be an uplifting experience, boosting their self-esteem and creating light-heartedness, not necessarily acting as infidelity.

One-night curiosity goes urban
About 40 per cent of couples in Tier 1 cities and 40 per cent in Tier 2 cities reported that they may consider having a "one-night stand". However, what does this mean? Based on the findings of this survey, there is clearly more acceptance surrounding the idea of a "one-night stand" than ever before. Some of the cities with the highest percentage of acceptance were: Indore (51 per cent), Kolkata (47 per cent) and Mumbai (42 per cent). Even cities that have traditionally been viewed as conservative, like Jaipur (40 per cent) and Kochi (34 per cent), have a demonstrated increase in acceptance of these types of encounters.

What could the future of modern relationships be like? 
Sybil Shiddell, who is the country manager of Gleeden India says, “The modern couple will find ways to be truthful with each other about themselves, their desires and their relationships. The 2025 couple will rely on truth, communication and personal autonomy as their cornerstones. The results of the survey indicate that as a society, India is prepared to openly discuss their emotional needs, desires, and realities of being in long-term, committed relationships. As a relationship evolves over time, it continues to be built on honesty and very often, it will include elements of openness and a willingness to try new things. What this tells us about the couples of today is that they don`t want to be pressured to conform to how society thinks they should behave; rather, they want to be connected to what they really are.”

The survey was conducted at the beginning of December to understand the emerging new trends among users aged 18 to 26. Participants were selected from Tier 1, 2, and 3 cities and from various educational and professional fields for a more comprehensive insight into the new trends. Every 3 in 5 respondents explained that the Reverse Psychology trend is rooted in an emotionally cautious self-protective communication style.

The app`s founder and CEO, Ravi Mittal, commented, "We are seeing the new generation break years of manipulative techniques and repurposing them into soft romance that not only gets the job done but also protects their hearts. This generation believes in kindness, and it reflects in the dating trends gaining popularity among the Gen-Zs."

The Anti-Compliment
28 per cent of daters from Tier 1 and 2 cities revealed Anti-Compliment as the latest flirting style. Gen-Zs being a fan of sarcasm, the trend encourages people to express their interest in a more playful and mildly sarcastic manner. Raghav (23) from Pune explained, "So instead of saying, `Whoa, you are so funny,` we say, `Stop being so funny. I am trying hard not to fall for you.` It`s complimenting, plus expressing my intention, but at the same time, none of it is direct, so the other person can`t blatantly reject you and break your heart. If they don`t feel the same way, they will give subtle signs."

Don`t say it, give a hint
Gen-Z daters have been very expressive about how they feel, but on the verge of the new year, they are choosing to express themselves through hints rather than loud words for a quick "vibe check" and gauging compatibility at an early stage. The survey shows that about 19 per cent of women and 15 per cent of men between 22 and 26 are using indirect lines and implications to communicate their intentions. They shared that it serves as a soft invitation. It`s a proactive measure to stop directly stating intentions and putting their match in an uncomfortable situation in case they don`t reciprocate the same feelings. 26-year-old Anwika said, "I often say `some people are worth the risk` to matches I like. It`s got a dual purpose. On the one hand, I am hinting that they are worth it for me, and on the other, I am encouraging them by meaning that I am absolutely worth the risk. If the match is actually interested, they will pick up the hint. And, honestly, if someone doesn`t get something this simple, I might not want to date them."

Humour masked interest
Humour has always been the core part of Gen-Z communication, and now it has become a part of their dating technique as well. Every 4 in 5 users between 20 and 26 years of age disclosed that they sometimes intentionally mask serious feelings with humour. They say it helps keep them relaxed, and it also offers a safe exit door if the match doesn`t show the same interest. Ahaan, 25 year old engineer from Hyderabad, said, "I use humour while flirting all the time. It keeps things light, helps me check my match`s comfort level, and if things go south, I can just say `I was joking` and not lose the friendship as well."

As the nights grow longer, hearts can wander more readily. For many, the season brings a reminder not just of love but of the complex human desire for companionship, even if it is outside the confines of monogamy. 

According to the citywise information revealed in the Gleeden–IPSOS Infidelity study 2025, which studied 1510 respondents from across Tier-1 and Tier-2 cities in India, a startling 43 per cent of the people feel that humans are not constructed for monogamy. This means that almost 50 per cent of India admits that fidelity may not be a natural function, rather, the desire, like winters, has its inexplicable moods. 

Where warmth turns wild: The winter effect on relationships 
Winter is often called “the season of love” but for many it is also the season of rediscovery and temptation. The research shows that the coldness of the months may increase people`s crave for emotional warmth and physical affection and lead people to indulge in friendships, rather than enhance their principal connections. The app data has shown that the phases of increasing activity in getting together during winter as people seek warmth through conversations, and often slippings.

Winter romance is deeper, more intense, more urgent, which is probably why at this time one feels that people are more honest about their feelings of complexity.

The loyalty dilemma: Tier-1 vs Tier-2 attitudes towards monogamy
Though the sentiments are to a certain extent away from monogamy, what is intriguing is, the line of fracture between the metro cities and the smaller towns of India. In Tier I, such as Delhi, Mumbai, Hyderabad and Bengaluru 38 per cent of those interviewed do not think that monogamy is natural. In Tier-2 cities however, the proportion jumps up to 47 per cent which suggests that the so-called `traditional towns` of India are more broadminded about infidelity, than we would be inclined to think. 

According to the data, towns leading the race in thinking that humans were not meant for monogamy are those of Jaipur (52 per cent), Patna (46 per cent) and Indore (69 per cent). Those of Kolkata (40 per cent) and Ahmedabad (46 per cent) have moderate views which reflect the position between idealism and realism. At the same time 26 per cent it appears are still for the principle of loyalty and are of the opinion that monogamy is natural and attainable. The cities of Ludhiana (30 per cent) and Indore (33 per cent) are those cities where belief in fidelity is still intact, which proves that despite changes in attitude the old fashioned ideas have not gone. For the rest 31 per cent, the question of love depends upon the view which individual opinion takes, saying that it "depends upon the individual". 

Infidelity is not always rebellion, it’s reflection
Sybil Shiddell, country manager with the app in India says, “Infidelity is not in itself dishonesty; it is often a reflection of unfulfilled emotional or physical need. As people change, so must their relationships change. What the study shows is that the Indian people are beginning to view loyalty and love from a more human standpoint, that which accepts imperfection, and personal desire.”

The study shows not only about attitude, but more about emotional realities. Love for a very large number of people in India is not only confined to the idea of forever. It is more in the nature of connectivity, warmth, and genuineness, even where it is from unexpected sources. The air getting colder, and the heart being stricken with restlessness, perhaps the one true question is not whether or not the human system is wired for monogamy, but whether it is wired for honesty about what it really wants. 

For winter can make the human being seek warmth, but it also makes the need to face what he has been missing dawn.

The survey was conducted among 8738 daters from metros and suburban India. Participants ranged between the ages of 22 and 35 years, and were selected from various professional and educational fields. The app`s founder and CEO, Ravi Mittal, said, "The findings of the survey clearly show that many young daters force themselves to believe that the turbulence in their relationship is just a form of love, but most of them are finally realising that it`s more exhausting than exciting."

Crazy in Love
The survey said 3 in 6 people admitted that they once believed "fights mean you care". Over 31 per cent of women and 26 per cent of men shared that they equated jealousy and the `break-up make-up` cycle, with passionate love. But over 60 per cent of the same daters said that they have since realised that the cycle is not just toxic, but it is also emotionally taxing. The feeling of love after the end of an intense argument might have seemed good enough to overshadow the fight itself, but once it turns into a pattern, couples forget how to communicate healthily. Priya (27) from Pune, said, "With my ex, the situation got so bad that every time I felt like I needed attention or the relationship seemed to be getting dull, I`d get into an explosive fight. I only realized later that our relationship was dying because of those fights, and somehow, also surviving because of them. But truly nothing is worth going through the conflict, crying, bitterness, and in the end, calling it love."

Gen Z daters between 22 and 26 years seemed to be more emotionally aware of the matter, and 36 per cent of these daters explained that a healthy relationship is not supposed to constantly feel like an emotional rollercoaster, no matter what movies will have people believe. Healthy attraction does not need chaos to remain kindled. It thrives better on consistency, calm communication, and mutual respect.

Red flags don`t turn green
The survey showed that over 33 per cent of daters from both Tier 1 and 2 cities ignored red flags in their matches, hoping they would change with time. But only 9 per cent seemed to have rightly predicted; for the rest, it eventually escalated.

Among the red flags ignored in a match or in early connections, extreme jealousy (36 per cent), possessiveness (31 per cent), lack of respect for boundaries and personal space (22 per cent), and anger issues (11 per cent) were found to be the most common. Data also suggests that while women are more likely to excuse red flags to save a connection, men were not far behind; however, the reason was more rooted in their observation being overshadowed by the prospect of romance.

Communication is the new chemistry
Over 44 per cent of daters between 25 and 35 years voted calm communication as the biggest contributor to chemistry in a relationship. The survey data suggests that couples who communicated with their match regularly, whether about boundaries, goals, or even addressing red flags early on, were 1.7 times more likely to take the relationship in real life. Asmaan, a 26 year old software engineer, said, "I thought a little drama makes a relationship exciting. That was before I experienced what healthy communication can do. Now I strictly avoid matches who think like the old me."

On Singles’ Day, happn, the dating app, conducted its survey to explore how singles across India are embracing independence, navigating loneliness, and redefining what love and connection mean to them.

According to the survey, 29 per cent of Indian singles admit that singlehood can feel lonely at times, suggesting that even in an era of hyper-connectivity, emotional companionship still holds weight. At the same time, 16 per cent say they love being single because it gives them space to focus on themselves, reflecting a growing cultural shift toward prioritising self-care and personal growth.

Being single today isn’t one-size-fits-all, it looks and feels different across generations. Gen Z (18–25 years of age), who have grown up online and are used to constant interaction, tend to feel the absence of companionship more intensely. The survey reveals that 31 per cent say loneliness hits harder when they’re single, a reflection of a generation that values emotional closeness and connection, even while celebrating independence. Millennials (26–35 years of age), on the other hand, approach singlehood with a more measured lens. In India, 25 per cent say they are content being single for now, but open to a relationship when the time feels right, showing that they are learning to balance love with self-assurance. 

But as mindsets evolve, societal expectations still linger. For some, being single still carries an invisible timer; 21 per cent feel it’s seen as “temporary", while 38 per cent say the pressure depends on where you are in life, your age, or even gender. Yet, what stands out is how more singles are choosing to move beyond these norms, redefining singlehood on their own terms and embracing a pace that feels right to them.

This focus on self-care and personal fulfilment is also reshaping how singles show up in relationships. With self-awareness and emotional clarity taking centre stage, singles are approaching love more consciously, 22 per cent say the experience has made them more intentional about choosing a partner, and 24 per cent now set clearer boundaries while dating. Singles are entering relationships with a deeper understanding of themselves, seeking connection not out of pressure, but from a place of purpose and confidence.

Karima Ben Abdelmalek, CEO and president of happn, said: “Being single today is about choice and confidence, not circumstance. Our Singles’ Day survey reveals that singles are using this phase to focus on personal growth, reflect on what they truly want, and approach relationships with intentionality and self-worth. At happn, we see this as a fundamental shift in dating culture, one that celebrates authentic connection, whether that leads to meaningful companionship, friendship, or love when the timing  feels right.”