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5 directors whose films dominated New York`s Times Square

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Mid-Day
Entertainment
By Nandini Shah
Published May 06, 2026

Atlee - Jawaan

Atlee delivered a massive global spectacle that resonated beyond India. Its presence on New York’s Times Square billboards reflected its international buzz

Suresh Triveni - Subedaar

Subedaar is a new-age narrative. Its New York billboard presence reflects how character-driven stories are increasingly finding worldwide resonance

Aryan Khan - The Bads of Bollywood

The series leverages intrigue and global positioning. Its New York billboard moment shows how unconventional narratives are finding space on the world stage

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Farhan Akhtar Toofaan

Driven by grit, resilience, and an underdog spirit, Toofaan wasn’t just a sports drama, but was a story of redemption that struck a universal chord

Aditya Dhar - Dhurandhar

It joins the list as part of a new wave of films aiming for scale from the outset. Films are no longer waiting to go global, but launching with that intent

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