Breast Cancer Awareness Day: Check 5 lesser-known facts
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Breast Cancer Awareness Day
Every year, Breast Cancer Awareness Day is observed on October 13 to highlight the effects of the disease, promote early detection and help those in need
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Colour of the ribbon
The pink ribbon was first introduced by the Susan Komen Foundation in 1991 for a New York City race and has since become a global identifier of breast cancer
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Origins
The initiative began as a week-long event in October 1985 by American Cancer Society and Imperial Chemical Industries to promote mammography for early detection
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Awareness about the disease
While the one day is observed for Metastatic Breast Cancer, the whole of October is also observed as Breast Cancer Awareness Month for global reach
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Theme for 2025
The theme for 2025, according to the World Health Organization, is `Every Story is Unique, Every Journey Matters` to highlight how every story is personal
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