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Breast Cancer Awareness Day: Check 5 lesser-known facts

Nascimento Pinto

Mid-Day
Lifestyle
By Nascimento Pinto
Published Oct 12, 2025

Breast Cancer Awareness Day

Every year, Breast Cancer Awareness Day is observed on October 13 to highlight the effects of the disease, promote early detection and help those in need

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Colour of the ribbon

The pink ribbon was first introduced by the Susan Komen Foundation in 1991 for a New York City race and has since become a global identifier of breast cancer

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Origins

The initiative began as a week-long event in October 1985 by American Cancer Society and Imperial Chemical Industries to promote mammography for early detection

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Awareness about the disease

While the one day is observed for Metastatic Breast Cancer, the whole of October is also observed as Breast Cancer Awareness Month for global reach

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Theme for 2025

The theme for 2025, according to the World Health Organization, is `Every Story is Unique, Every Journey Matters` to highlight how every story is personal

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