A seal of trust

Mar 08, 2013, 00:04 IST | Special Features

Shuddhi Jewels, which is a joint venture between Gitanjali Group, the world's largest integrated branded jewellery manufacturer-retailer, and MMTC Ltd, a Government of India enterprise, announced the launch of the 'Sampoorna Vishwas' campaign with actor Ameesha Patel as its brand ambassador.

With the new campaign, the brand reinstates the assurance of purity and quality offered to its consumers through its products. In the new TVC, Ameesha Patel, dressed beautifully as a newly married woman adorned in a glittering gold choker set from the wedding collection, lets go of her fear and embraces purity and trust to give a beautiful start to her relationship.

Ameesha Patel

The campaign, conceptualised by JWT, has warm tones and an earthy feel, and is set against a traditional backdrop. Shuddhi Jewels offer stunning contemporary creations and traditional ornaments in pure gold, as well as sleek and stylish diamond jewellery pieces that make striking fashion statements.

Each piece of jewellery at Shuddhi Jewels is BIS hallmarked and all the diamond pieces are international laboratory certified providing customers, ‘Sampoorn Vishwas’, a seal of trust. 

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