Aamir Khan introduces a unique marketing strategy for 'pk'

Aug 01, 2014, 14:03 IST | Sonali Joshi Pitale

Aamir Khan will get his cutouts in theatres to talk to people passing by as a part of promotions for his upcoming film 'pk'

Aamir Khan has come up with yet another idea to promote his upcoming film P.K. It seems that during a discussion about marketing plans for the film, the actor suggested that they have some fun and introduce a tool for audience interaction. A source says, “Rajkumar Hirani and Aamir have are keen to work with some never seen before ideas.

Aamir Khan
Aamir Khan

The film’s marketing team is now working towards placing standees in cinema halls months in advance so as to generate curiosity. Moreover, Aamir has suggested that instead of putting up a regular standee, they should mix things up a bit by having the cutout play recorded messages from Aamir himself.”

This means that audiences can actually speak to Aamir’s standees that will be placed in leading cinema halls over this weekend. “Even though some stills from the film have been leaked out, the crew has managed to keep Aamir’s look under wraps. There has been much speculation about his look and his character, so Aamir and Rajkumar Hirani wanted to cash in on it in an innovative fashion.”

A spokesperson for the film confirms the story. “This is surely the first time that a Bollywood film will have a talking standee. It adds an interesting element to a static marketing tool,” says the spokesperson.

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