ACI Cumballa Hill Hospital Launches 'The Pink Project' To Spread Awareness about Breast Cancer

Published: Feb 26, 2020, 16:23 IST | Vinod Kumar Menon | Mumbai

ACI Cumballa Hill Hospital has come up with a unique initiative to help women get rid of fears and myths regarding breast cancer and benign breast diseases

Picture/ Vinod Kumar Menon
Picture/ Vinod Kumar Menon

In India, currently, breast cancer is the most common cancer among Indian women in terms of both incidence and mortality. It is the need of the hour to spread awareness regarding breast cancer with the help of early detection, screening, and educative measures. ACI Cumballa Hill Hospital has come up with a unique initiative to help women get rid of fears and myths regarding breast cancer and benign breast diseases. A social campaign called 'The Pink Project,' will be beneficial for women as it will help them understand about breast cancer and the importance of timely treatment.

According to the health ministry data published in 2018, Breast cancer ranked as the number one cancer among Indian females with a rate as high as 25.8 per 100,000 women and mortality of 12.7 per 100,000 women and the figures are harrowing!  The incidences of breast cancer are rampant and there is fear in the minds of women regarding it. To empower women with the knowledge about why they should get themselves screened at the earliest, ACI Cumballa Hill Hospital has taken a good move.  The social campaign launched by it has been embraced with open arms by the women.

Dr. Sanjay Sharma, HOD of Breast Cancer Department at Asian Cancer Institute, highlighted, "The commonest age group for breast cancer presentation in India is 40-55.  Breast self-examination is a vital screening tool with a regular physical examination by doctor and mammography for early detection is required for successful treatment. The sole motto of this campaign is to spread awareness regarding breast cancer and benign breast diseases via a comprehensive clinic that will be launched soon. Thus, women should take time out of their erratic schedules, and be proactive and visit the doctor if they spot unusual signs and symptoms of breast cancer like a lump in the breast and nipple retraction."

Dr. Dhairyasheel Savant, Consultant Surgical Oncologist, and Reconstructive Surgeon, ACI Cumballa Hill Hospital, Mumbai, said, "There is a lot of misinformation about breast cancer. The community lectures and screening camps conducted via campaign will allow women to address their breast issues at the right time without fear. All the services to tackle breast cancer and benign breast diseases will be provided under one roof.  The message is that women should not be afraid of breast cancer of lumps. Every breast lump is not breast cancer. Those who have a family history of breast cancer should be careful and vigilant. The best protection is early detection."

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