This book can perhaps be the best tribute to the father of Indian Advertising � Bal Mundkur, who passed away in January earlier this year.
Along with co-writers Anand Halve and Anita Sarkar, and ad guru Gerson da Cunha, this book is the most comprehensive tribute to the Indian advertising industry, till date.
Twenty-one contributors from the ad world have added immeasurable value to every chapter. Rare prints of some of the most eulogised and remembered ad campaigns from the pre-independence era till date make this timeline a must-keep, for the amateur and professional student keen to chronicle the evolution of this buzzing industry.
The content flows effortlessly, the design hits the right buttons and the intriguing trivia-filled captions ensure that the book doesn’t fall into the oh-so-familiar trap of academic and research-heavy chronicles.
Pick this one, to revisit the glory days.