Akshay Kumar to endorse Tata Motors' commercial vehicles

Updated: Dec 27, 2016, 13:53 IST | IANS

Bollywood star Akshay Kumar has been appointed brand ambassador for automobile major Tata Motors' commercial vehicle business unit

Akshay Kumar
Akshay Kumar

Bollywood star Akshay Kumar has been appointed brand ambassador for automobile major Tata Motors' commercial vehicle business unit.

The 49-year-old star will take on his new role at the launch of Tata Motors' latest offering in commercial vehicles, slated in January 2017.

"No one understands Indian trucking better than Tatas and there couldn't have been a better and more apt brand to promote. It was fun being in the driver's seat of one of those monster machines, during a product shoot," Akshay said in a statement.

The brand association with Akshay for commercial vehicles will be supported by a multi-media campaign, beginning in the first week of January. Besides products and solutions, he will be actively involved in a host of marketing and customer experience initiatives to be rolled out by the company.

"Akshay embodies dynamism, popularity, machismo, performance and style. More importantly, he blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors' Commercial vehicles business," said Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors.

Talking of their customers, Pisharody said: "Today we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well."

The "Rustom" star also announced about his association with the brand, on Twitter.

"Trust, reliability and forward-moving are synonymous with Tata Motors. Honoured to be associated with a brand most of us have grown up with," he tweeted.

Sign up for all the latest news, top galleries and trending videos from Mid-day.com

Subscribe
Loading...

Will Akshay Kumar become the most commercially viable star after 'Jolly LLB 2'?

NEXT STORY
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK