Alyque Padamsee's funeral today at 11 am at Worli
Alyque Padamsee, born in 1931, was the former chief executive of the advertising firm Lintas in India
Veteran adman and theatre personality Alyque Padamsee died on Saturday following an illness, his family said. "He passed away at HN Reliance Hospital early morning due to an illness. I'm deeply saddened by the loss," Dolly Thakore, Padamsee's former partner, said. Sources in the industry said Padamsee died peacefully early morning. The funeral will take place at 11 am on Sunday at the Worli crematorium.
Padamsee, born in 1931, was the former chief executive of the advertising firm Lintas in India. He later became the regional coordinator for Lintas in South Asia. At the agency, he created iconic campaigns such as 'Lalitaji' for Surf, 'Hamara Bajaj' for the auto major, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man' and also the bold 'Liril' ad featuring a female model under a waterfall. He played Muhammad Ali Jinnah in Richard Attenborough's award-winning film Gandhi.
Padamsee, born into a traditional, wealthy Kutchi Khoja Muslim family, made his stage debut with Merchant of Venice, directed by his elder brother Sultan (Bobby) Padamsee at the age of seven. In 2000, he was awarded the Padma Shri.
President Ram Nath Kovind said he was a "creative guru" and a "doyen" of the ad industry, while Prime Minister Narendra Modi remembered him as a "wonderful communicator". Congress leader Milind Deora said Padamsee was a "renowned actor and activist who shared my love for Mumbai".
Catch up on all the latest Mumbai news, crime news, current affairs, and also a complete guide on Mumbai from food to things to do and events across the city here. Also download the new mid-day Android and iOS apps to get latest updates
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
Sign up for all the latest news, top galleries and trending videos from Mid-day.comSubscribe