Apple releases animated holiday ad focusing on Mac

Published: Nov 21, 2018, 20:03 IST | IANS | San Francisco

At Apple's Fall event in October, CEO Tim Cook mentioned that the brand wants to make sure that everybody knows that Mac is an important product for the company

Apple has released an animated short film named "Share Your Gifts" as its advertisement for 2018's holiday season, focusing only on its line of personal computers -- Mac.

At Apple's Fall event in October, CEO Tim Cook mentioned that the brand wants to make sure that everybody knows that Mac is an important product for the company, The Verge reported on Tuesday.

The ad shows a dreamy teenager who spends a lot of time on her MacBook creating art, scared to share her work until one night when her dog accidentally opens the window and the sheets fly out reaching people who seem to like her work. She eventually realises that sharing feels great and overcomes her fears.

The song featured in the ad is an original from a 16-year-old singer Billie Eilish who, like many young musicians, started writing music on a Mac in her bedroom, the report added.

No other Apple device -- iPhone, iPad or Apple Watch -- has been featured in the advertisement.

Catch up on all the latest Crime, National, International and Hatke news here. Also, download the new mid-day Android and iOS apps to get the latest updates

This story has been sourced from a third party syndicated feed, agencies. Except for the change in the headline, the story has been provided "AS-IS," "AS AVAILABLE, without any verification or editing from our side. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.

Sign up for all the latest news, top galleries and trending videos from Mid-day.com

Subscribe
Loading...

Don't miss the Butterfly festival in Mumbai this weekend!

NEXT STORY
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK