'Ayushmann Khurrana was keen to bet big on a start-up'
Ayushmann Khurrana turns investor, picks up stake in a leading brand of men's grooming products
The back-to-back box-office successes are proof of Ayushmann Khurrana's sharp creative bent of mind. Now, tapping into his business acumen, the actor has turned investor for The Man Company, a line of men's grooming products. Launched in 2015, the start-up has quickly risen to become a key player in the relatively untapped market of men's grooming.
A source reveals that Khurrana, wanting to dabble in business for long, had been following the progress of several start-ups. "Ayushmann was keen to bet big on a start-up. He was impressed with the growth that The Man Company showed in the four years since its launch, and hence, picked up a stake in it. That the company's philosophy resonated with him also played a role his decision. By emphasising the need for men's grooming, the business subverted the traditional idea of masculinity. This struck a chord with Ayushmann since he too tries to challenge the staid definition of masculinity through his on-screen portrayals — be it his sperm donor act in Vicky Donor  or by tackling the subject of erectile dysfunction in Shubh Mangal Saavdhan ."
Khurrana says that the decision, though financial in nature, was driven by their shared ethos. "I immediately connected with the company's philosophy, and consider it a progressive brand. The company has strong business insights, and I will be invested in ensuring that it grows from strength to strength."
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