Baahubali producer: Film can be instrumental in creating success stories

Updated: 18 January, 2018 15:36 IST | Mohar Basu | Mumbai

Baahubali producer Shobu Yarlagdda says magnum opus' inclusion in the IIM syllabus a positive trend


A day after reports of Baahubali: The Conclusion being included as a case study as part of electives in the syllabus of Indian Institute of Management Ahmedabad, hit headlines, producer Shobu said the development is a "matter of pride" for the team. "Using the film as a case study could be instrumental in creating success stories like our own," he said.

The institution hopes to highlight the role played by a sequel in boosting the film's franchise. An insider said the makers will provide additional material to the institution. "The team will share details on how the story was conceived as a distinct sequel, and how they banked on the suspense surrounding the relationship between Baahubali and Katappa. They will also talk about keeping suspense around a film intact, despite threats of a leak, by collaborating with an anti-piracycell." The filmmaker's marketing strategy will also be part of the syllabus, the source said.

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First Published: 18 January, 2018 15:30 IST

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