The government is focusing on developing infrastructure facilities of tourism spots and their beautification.
Yogi Adityanath
Pulling out all the stops to sell Uttar Pradesh as an emerging tourism hub, the state government has roped in Indian arm of McCann Erickson for its branding, the CEO of which is eminent lyricist and writer Prasoon Joshi. And the state's new tagline is: " UP nahi dekha toh India nahi dekha", Tourism Minister Rita Bahuguna Joshi informed in the Uttar Pradesh Assembly today.
ADVERTISEMENT
"We are committed to promote tourism sector in a big way and Prasoon Joshi's McCann has been engaged for its branding. The catchy tagline 'UP nahi dekha toh India Nahi dekha' (If you have not seen UP, then you have not seen India too) is attracting attention," the minister said while replying to a question raised by Congress member Aradhana Mishra in the assembly.
She added that the government is focusing on developing infrastructure facilities of tourism spots and their beautification. "Ramayana, Buddha, Krishna, Spiritual and other circuits are being developed under various schemes. Mahotsavas were also held in a number of districts to promote tourism and showcase local talents," Joshi said.
When Congress leader Ajay Kumar Lallu asked the minister about what the government has done to ensure air connectivity, she replied, "five MOUs have been signed for the air connectivity." Boasting about the work done by her government for tourism sector, she claimed that what the BJP did in last 10 months had not been done by previous governments, even in past 40 years.
The minister further asserted that tourism has been the focus area of UP Chief Minster Yogi Adityanath, something she said could also be used to generate employment.
Download the new mid-day Android and iOS apps to get updates on all the latest and trending stories on the go
The content/reporting displayed on our website www.mid-day.com is provided "AS-IS," "AS AVAILABLE, by us from third party, agencies, sources, without any verification from our side. It may contain error, bugs and other limitations. The reader's can rely on the content at their own will. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability, data, text, images, video, messages, or any other material whatsoever or for any claims/loss/action that the reader may suffer as a result of relying on the content on our site. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.
Trending Video
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
