Bling in Dubai

Jul 25, 2012, 08:40 IST | Special Features

The beautiful Kangana Ranaut inaugurated the largest B2B Trade Showroom of Gitanjali Group in the Middle East region in Almas Tower, Jumeirah Lake Towers, Dubai recently.

With an area of 3,500 square feet, the showroom will help Gitanjali forge closer commercial ties with regional retailers. The store is a unique attempt to ease access to merchandise and ordering process for all retail partners in and around the region.

Kangana Ranaut inaugurates the showroom along with Ajay Pandey, CEO, International Brands Business, Gitanjali Group

The UAE offers a very favourable trade environment and serves as a major transit point for all neighbouring countries allowing trade to be easier. The retailers will have the facility not only to shop and carry but also to review the core lines per brand, place new orders and replenishments as per their requirements.

The Group-owned Italian brands exhibited at the showroom include Stefan Hafner, Nouvelle Bague, Porrati, IOSI, Valente Milano, and Giantti. The showroom also houses popular Indian brands such as Gili, Nakshatra, Asmi, Adler & Roth. Gitanjali’s decision to open the largest B2B trade showroom in the UAE will serve as a vital tool in promoting its portfolio of Indian and Italian brands for distribution and franchising in the Middle Eastern region, Turkey and Russia. The group’s largest B2B showroom was opened in Mumbai, India earlier this year, which is 10,000 square feet.

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