Bollywood actress Raveena Tandon to launch 'The Museum of Genius'

Updated: Nov 07, 2019, 16:55 IST | mid-day online correspondent | Mumbai

New campaign #MyLittleGenius to aid young parents to acknowledge and appreciate the creativity and hidden talent in their children.

Raveena Tandon
Raveena Tandon

In the run-up to children’s day, a heritage brand with a leading healthcare organisation will launch a new campaign 'My Little Genius'. The campaign is aimed to encourage parents to discover the true potential in their children and celebrate it with the whole world. As part of the campaign, the brand will launch 'The Museum of Genius' that will be digitally unveiled by Bollywood Actress and celebrity mother Raveena Tandon around Children’s Day.

The virtual museum is a platform to exhibit the creative streak in children, where tiny tots' innovative idea will be celebrated online. To be part of 'The Museum of Genius', parents need to upload a video or photo of their child's unique creation on Facebook or Instagram using the hashtag #MyLittleGenius. First 50 entries each day will win goodies.

The managing director of the healthcare comapany said, “The brand is delighted to launch the very special campaign #MyLittleGenius on the occasion of children’s day aligned to our philosophy of helping unlock every child’s true potential. Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels including our brand’s Facebook page. We call on parents to send in stories of their little geniuses at the earliest and see their child’s talent celebrated ‘Museum of Genius'."

Bollywood Actress and celebrity Mother, Raveena Tandon said, “I am glad to be part of a campaign that promotes the creativity and true potential in children. My association with the brand is a long-standing one that focuses on growth and development of children through nutrition supplementation, to help them unlock their true potential. I am excited to unveil the ‘Museum of Genius’ this children’s day and going through the hidden talents of children across India. I call on parents to share their entries and help the brand showcase their stories”.

The on-ground unveiling of the 'Museum of Genius' will take place at The Krazy Kids Karnival on 17th November in the presence of Actress Raveena Tandon. She will be present at the event to create awareness on the importance of Omega-3 Fatty acids and essentially DHA, Vitamin A, and D for the growth and development of young children.

Link to The Museum of Genius:

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