Box office: Complete washout

Published: 08 November, 2011 08:29 IST | Hiren Kotwani |

While 'RA.One' couldn't boost its collections last week, the other two Hindi releases sank without a trace

While 'RA.One' couldn't boost its collections last week, the other two Hindi releases sank without a trace

Post Diwali, RA.One had yet another long weekend, thanks to Eid yesterday. But the film saw a drop in collections that started last Monday onwards. Trade analysts peg weekend figures (in India) at about R 7 crore, and concede that it's not a hit.

Miley Naa Miley Hum

The newer releases like Loot and Miley Naa Miley Hum couldn't lure the audience to watch the Govinda, Suniel Shetty and Mahakshay Chakraborty-starrer or Chirag Paswan- Kangna Ranaut romance either.

Dismissing the fate of the new films at the BO, veteran trade analyst Amod Mehra says, "People aren't interested in seeing these films. They're washouts." On the other hand, Komal Nahta, trade expert and editor,, terms them: "One is worse than the other."

Interestingly, despite the negative word-of-mouth, RA.One fared better during the weekend as compared to Loot and Miley Naa Miley Hum.

"Last Monday onwards, the numbers of the SRK-starrer have been falling like a landslide. This weekend saw it collect Rs 7 odd crore, but it's not good enough to put the film into big league," pointed out Mehra.

A distributor based in Central India said that considering the numbers were low on the first Sunday, there was no hope in the second weekend for the Anubhav Sinha directed special effects extravaganza.
"In Central India, Bodyguard collected Rs 4.30 crore in nine days, while RA.One garnered only Rs 3 crore. So how will it recover the cost for the distributor?" he said, reiterating that his counterparts in different territories are losing money on this R 150 crore movie.

He maintains, "Nizam territory was sold for Rs 7.5 crore, but this distributor is losing Rs 2.5 crore. CI territory sold for Rs 3.15 crore, but it hasn't seen more than Rs 2.5 crore.

Rajasthan went for Rs 5 crore, but is losing at least Rs 1 crore, and so is CP, where the distributor spent Rs 4.75 crore. The entire east circuit (West Bengal, Assam, Orrisa, Bihar) was sold for Rs 7 crore, but the distributor is losing about Rs 2 crore."

Nahta too says that the second week has not been good for RA.One. "Though the children liked it, elders didn't," he says, pegging the India collections of RA.One (Hindi) at Rs 103 crore for the week. "Despite over R 120 crore in India, including the Tamil-Telugu versions, the collections are not good enough.

While Shah Rukh Khan and Eros will make money, RA.One is not a hit as some distributors lost money. Their grievances will have to be compensated," he said, pointing out that Eros will have to make adjustments with their forthcoming Rockstar (November 11) and Desi Boyz (November 25).

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