Cancer charity Livestrong faces doping fallout
The impact of doping allegations leveled at Lance Armstrong does not end on the cycling circuit. The fallout encircles Livestrong, the charity he founded after recovering from cancer.
Launched in 2003 as an online resource for cancer survivors, the charity achieved global brand recognition a year later by adopting a yellow wristband as its hallmark that became a global hit. So far, Livestrong’s CEO Doug Ulman has remained silent on the Armstrong issue.