Coca-Cola breaks tradition with first alcoholic drink
With its iconic red label and secret recipe, it's been one of the world's most famous soft drinks for more than a century
The product is typically between 3-8% alcohol by volume. Pic/AFP
With its iconic red label and secret recipe, it's been one of the world's most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter — with plans to launch its first alcoholic drink.
The company is currently experimenting with the creation of a popular type of Japanese alcopop known as Chu-Hi, containing distilled shochu alcohol mixed with flavoured carbonate water. The low alcohol canned drink will be launched in Japan, home to a thriving if competitive industry, with countless Chu-Hi flavoured drinks sitting on convenience store shelves across the country.
Confirming the plan in an interview, Jorge Garduno, Coca-Cola's Japan president, said the company would probably sell its alcoholic drinks only in Japan, because of the "unique and special qualities" of the domestic market.
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
DISCLAIMER: mid-day and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.
Unusual and Shocking Christmas Traditions Around the World