Ruchika Kher lists two new entrants in the online retail space ufffd one, a lifestyle store by designer Krsna Mehta and the other dedicated to men's fashion trends
Designer Krsna Mehta, known for using bold colours and eclectic graphic treatments, has launched his online lifestyle merchandise store, indiacircus.com. It is a design-centric concept that encompasses the vision of the brand — designing, discovering and advancing a contemporary Indian aesthetic.
Designer Krsna Mehta
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“I have been working with various brands, but I felt the need to do something on my own. I felt that now is the time to have something I have complete control over, so I decided to launch indiacircus.com,” says Mehta. The online store offers a variety of products including lamps, cushion covers, kitchenware, bags and accessories.
A Bandhgala available at elitify.comu00a0Amit Rawal, founder, elitify.com
Mehta feels that while many brands are offering good quality, designer products, it’s difficult to find a brand, doing the same at an affordable price. The designer took notice of that and has made sure that he creates pieces that are easily available to people from different walks of life. “I wanted to give an opportunity to different customers to afford luxury, designer products. So, I priced the products at a mid-level price,” he avers.
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