Delhi HC asks Bisleri to stop using Maaza trade mark in India

Published: Oct 20, 2009, 17:41 IST | PTI

The Delhi High Court today asked Bisleri International not to sell its mango-flavoured soft drink under the trade name 'Maaza' in India.

The Delhi High Court today asked Bisleri International not to sell its mango-flavoured soft drink under the trade name 'Maaza' in India.

Giving its verdict over a petition filed by beverage makers Coca-Cola, Justice Manmohan Singh directed Bisleri not to use Maaza trade mark in India.

Bisleri(formerly Golden Agro) had sold the Maaza trade mark to Coca Cola for use in Indian market but had reserved the right for overseas markets. However, Coca Cola had alleged that Bisleri had continued to use the trade mark in Indian markets through dummy firms.

Both the companies have been fighting a legal battle over the international rights of Maaza brand for several years, with Bisleri accusing Coca-Cola of registering the 'Maaza' trademark outside India.

Chauhan had accused Coca-Cola of "stealing" the IPR of Maaza and infringing an agreement dating back to 1993 and 1994 signed between the Coca-Cola Company (CCC) and Aqua Minerals, now Bisleri.

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