Demand for designer wear is same on either side of the border: Ayesha Aejaz

Published: Nov 08, 2013, 08:08 IST | Ruchika Kher |

3 questions with Ayesha Aejaz, Fashion designer

1. Why did you decide to have an exhibition with Pakistani designers?
The Indian market has a demand for Pakistani clothing, and we are trying to cater to this by showcasing 15 Pakistani designers under one roof, so consumers get enough variety. Price points are affordable. There are prêt collections ranging from R2,000 and semi-formal Pakistani suits starting from Rs 5,000.

2. Tell us about the design sensibilities among Pakistani designers? What differentiates their ideas from those of Indian designers?
The cuts and styles vary on both sides. Pakistani designers have a great sense of colour combinations and their silhouettes are modern and classy.

3. Gradually, Indian designers and design houses are opening businesses in Pakistan. Will this be a long-lasting proposition? Do you plan a foray in Pakistan?
The demand for both is same on either side of the border. Fashion is one of the things where both the countries meet. I am an Indian and I am proud of holding a Pakistani exhibition in Mumbai. I am yet to decide about entering into Pakistan’s markets.

About the exhibition
Designer Ayesha Aejaz has organised a two-day exhibition that will showcase designs of 15 Pakistani designers and labels like Gul Ahmed, Ahsan Khan, Sheep, Lylak, Zari faisal, Madiha Noman, Agha Noor and Iffat Sarwani.
ON November 9 and 10, 11 am to 9 pm.
AT Cache, Bandra (W). CALL 26439641 

Sign up for all the latest news, top galleries and trending videos from

loading image
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK